Performance Marketing Manager

Clever Digital Marketing; Canada; Remote; CAD 90,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Performance Marketing Manager, where you will lead innovative media strategies that drive measurable success for clients in the home improvement sector. This role offers the opportunity to manage a talented team and oversee substantial advertising budgets across platforms like Meta and TikTok. You'll play a crucial role in shaping campaigns that not only meet but exceed client expectations, all while fostering a culture of collaboration and continuous improvement. With a commitment to integrity and growth, this is your chance to thrive in a dynamic environment that celebrates shared victories and empowers every team member to succeed.

Benefits

Fully remote work environment

15 days of paid time off (PTO)

Comprehensive group benefits (health, dental)

Company-provided MacBook

Home office budget

Work abroad policy

Team meetups and events

Merch deliveries

Collaborative culture

Continuous improvement philosophy

Qualifications

• 5+ years in paid social advertising with a focus on lead generation.
• Experience managing large budgets and performance metrics.
• Proven track record in team leadership and campaign optimization.

Responsibilities

• Develop and implement media strategies aligned with client goals.
• Lead and mentor a team of performance marketers.
• Monitor campaign performance and optimize for ROI.

Skills

Paid Social Advertising

Team Management

Data Analysis

Media Buying

Client Communication

Education

Bachelor's Degree in Marketing or related field

Tools

Meta Ads Manager

TikTok Ads

Job description

Performance Marketing Manager

Department: Paid Social

Employment Type: Full Time

Location: Canada

Compensation: $90,000 - $100,000 / year

Description

Who We Are

Mission: At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed.

Product: Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability.

Scale: In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. By integrating seamlessly with our partners and leveraging our core value of Extreme Ownership, we’ve set bold targets, driving shared success. We’re on track to help our clients achieve $325 million in revenue next year.

Impact: As trusted subject matter experts in the home improvement space, we are redefining what it means to deliver value. Our commitment to authenticity and collaboration ensures we remain a powerhouse of growth, innovation, and measurable results for every client we serve.

Who We're Looking For

We are looking for a Performance Marketing Manager to join our team and play an instrumental role in shaping and executing successful media strategies, primarily across Meta and TikTok platforms. This role focuses on strategic leadership, team management, and client-focused results, ensuring campaigns align with broader marketing objectives and deliver measurable success.

What You'll Do

• Develop and implement comprehensive media strategies tailored to client objectives, ensuring alignment with broader marketing goals
• Lead, mentor, and manage a team of paid social specialists/performance marketers, fostering a collaborative environment that encourages professional growth and high performance.
• Oversee the planning, execution, and optimization of campaigns on platforms such as Meta and TikTok, ensuring they meet performance metrics and deliver a strong return on investment
• Monitor and analyze campaign performance data, generating weekly reports that highlight key insights and actionable strategies for continuous improvement
• Manage and allocate a monthly ad budget of approximately $1.2 million effectively across accounts, ensuring optimal spend and adherence to client financial parameters
• Work closely with other departments, such as creative, CRO, and analytics teams, to ensure cohesive and integrated campaign strategies
• Monitor the latest developments in social media advertising, particularly on Meta and TikTok platforms, to incorporate innovative practices into campaign strategies
• Develop comprehensive strategies and frameworks for struggling accounts. Ensure these strategies are aligned and implemented with CDM best practices
• Maintain regular communication with team members through 1:1 meetings and team discussions to address challenges, provide feedback, and align on goals
• Lead team meetings to review performance, discuss priorities and ensure team alignment on strategic initiatives
• Report performance metrics and KPIs directly to the Director of Paid Social, maintaining accountability for account outcomes
• Serve as a subject matter expert in Media Buying, providing strategic insights and guidance to ensure best practices are upheld across the Paid Social team

What We're Looking For

• 5+ years of experience in paid social advertising
• 3+ years of experience in an agency setting
• Experience managing a total budget $300K+/month in performance spend, with a primary focus on lead generation
• Managed individual account with a monthly spend of $100,000 minimum ROAS of 6:1 over the three consecutive quarters
• 1+ years of experience managing 2+ performance marketers (preferred)

What We Offer

• An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it’s challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace—it’s a place where you’ll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are.
• Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry.
• Competitive compensation that reflects your expertise and contributions.
• Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace.
• 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.
• Comprehensive group benefits, including health, dental, and more, to support your well-being.
• A company-provided MacBook and a home office budget to help you create your ideal workspace.
• Merch deliveries to help you get started and feel part of the team.
• A work abroad policy to support you when you need a fresh perspective or a new working environment.
• Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.

Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates needing support during the recruitment and selection process.