Social Media Specialist

The Skyline Group of Companies; Guelph; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading company in investment management is seeking a Social Media Specialist to enhance brand presence and engagement through strategic social media initiatives. The role involves content creation, campaign management, and collaboration with internal teams to align with marketing objectives. Join a supportive team committed to community building and sustainability.

Benefits

Competitive Pay

Benefits

RSP Matching Program

Paid Volunteer Day

Ongoing Training

Growth Potential

Qualifications

• Minimum three years experience in social media or content marketing.
• Proven ability to execute social/content campaigns.

Responsibilities

• Develop and manage social media strategies to enhance brand presence.
• Analyze metrics to identify trends and effectiveness of campaigns.

Skills

Social Media Management

Content Creation

Strategic Communication

Public Relations

Education

College Diploma or University Degree in Communications

Degree in Marketing

Degree in Journalism

Tools

Instagram

Twitter

Facebook

LinkedIn

Blogs

Job description

We are looking for an energetic and creative Social Media Specialist to develop, implement, and manage Skyline's social media strategies to enhance Skyline's brand presence and engagement across various platforms. The Social Media Specialist would be involved in creating and curating compelling content, monitoring social media trends, and analyzing performance metrics to drive effective social media campaigns. They will collaborate with internal teams to align social media initiatives with broader marketing objectives and ensure a cohesive brand voice while supporting Skyline's shared goal of creating meaningful value and an exceptional experience for our customers, our people and our communities.

What you will be doing :

• Assist with the content planning, creation, and implementation of social media strategy to engage prospects and increase leads through web, blogs, infographics, and social media.
• Ensure social media content is consistent and cohesive among all the Group of Companies that is in alignment with Skyline's strategies.
• Construct social media calendars to outline upcoming posts by dates and times of future postings on social media platforms.
• To foster innovation and creativity support the launch and growth of new developments with relevant social / content programs and cross-functional collaboration.
• Analyze metrics to identify trends and effectiveness of campaigns.

What we look for :

• College Diploma or University Degree in Communications, Marketing, Journalism, Business, Public Relations / Media Relations, or related field.
• Minimum three years experience in a social media, content marketing, and / or communications role AND three years social leadership experience OR any equivalent combination of education and experience determined to be acceptable.
• Advanced social media experience with various platforms for driving campaigns. Experience with but not limited to : Blogs, Instagram, Twitter (X), Facebook, LinkedIn, etc.
• Strong knowledge of strategic communication, marketing, and public relations.
• Proven ability to execute social / content campaigns and programs.

Why you want to work here :

• You get a thrill from cultivating and maintaining relationships.
• Problem solving, innovation and troubleshooting comes second nature to you and you're looking for a place to showcase that.
• You will be supported by highly engaged, kind, and supportive team members who want to help you achieve the strategy and vision you create.
• You love handling multiple challenges and working for a company that will allow you to develop opportunities for growth.
• You want to work for a company that supports diversity.
• Working for a growing company that supports environmental stewardship and social responsibilities is a must for you. Learn more about our sustainability commitments here.

The Skyline Group of Companies is a fully integrated investment management organization : grounded in real estate, powered by people, and growing for the future. Every aspect of Skyline is managed with the utmost care and attention to detail, from consulting with investors to fostering a sense of community at each and every one of its properties.

We offer our employees competitive pay, benefits, RSP matching program, paid volunteer day, on-going training, growth potential and so much more. Our workplace culture empowers staff at all levels to become involved in supporting and building vibrant communities.

Come be a part of Skyline - Building Careers and Communities!