Assistant Director, Social Media Marketing Strategy

University of Wisconsin Madison; Brantford; On-site; CAD 65,000 - 76,000; Full time

Job summary

The University of Wisconsin-Madison seeks an innovative Assistant Director for Social Media Marketing Strategy. This role focuses on enhancing digital engagement through strategic social media initiatives, collaborating with various teams to ensure brand consistency, and analyzing performance metrics to drive engagement and revenue. Ideal candidates will possess strong experience in social media strategy, brand storytelling, and data analysis.

Benefits

Generous vacation and paid time off

Competitive insurances and savings accounts

Retirement benefits

Season tickets for Badger sports

Qualifications

• 3+ years experience in social media or marketing.
• Experience with multi-handle strategy and brand storytelling campaigns.
• Strong copywriting and communication skills.

Responsibilities

• Curate and post engaging content on social media platforms.
• Develop marketing strategies and oversee implementation.
• Analyze performance metrics to optimize content strategy.

Skills

Social Media Strategy

Brand Storytelling

Data Analysis

Copywriting

Interpersonal Communication

Education

Bachelor's Degree

Tools

Microsoft Office

Social Media Analytics Tools

Job description

Job Summary:

The Brand Marketing team at Wisconsin Athletics is seeking an innovative and strategic Assistant Director, Social Media Marketing Strategy to help lead digital engagement efforts in a fast-paced, collaborative environment. This role is ideal for a digital strategist with a passion for social media, brand storytelling, and showcasing the voices and experiences of UW's student-athletes, while supporting the department's mission to engage, inspire, and unite through sport.

In this role, you will:
- Curate, plan, and post engaging content across various social media platforms
- Collaborate with marketing, brand communications, and creative teams to develop cohesive strategies that align with brand identity and effectively reach target audiences
- Work with the creative team to design visually appealing, brand-consistent posts
- Plan and write captions for daily and weekly social media content
- Stay informed on social media trends and best practices to maintain an innovative and impactful digital presence
- Review performance metrics regularly to optimize content strategy
- Leverage paid media tools (e.g., Meta) to drive engagement and revenue
- Manage budgets, timelines, and vendor relationships for paid media campaigns
- Support internal brand storytelling initiatives and assist with day-to-day paid media data reporting
- Contribute to campaign strategy and help track and communicate success on a daily, weekly, and monthly basis
- Collaborate on implementing scalable, repeatable, and measurable methods to improve social media performance

Responsibilities:
Contributes to the development of marketing strategy and oversees implementation of marketing plans, projects, and campaigns. May supervise personnel within a work unit marketing team.

• 30% Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets


• 50% Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results


• 10% Develops, edits, monitors, and provides feedback on content


• 10% Oversees creative development and project management processes for marketing activities

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Education:

Preferred
Bachelor's Degree

Qualifications:

- 3+ years experience (sports or agency experience is preferred)
- Responsible for strategy and day-to-day execution of @UWBadgers social platforms including: Facebook, X (Twitter), Linkedin, TikTok, and Instagram
- Collaborate with Marketing, Brand Communications, and Creative teams to develop strategic social campaigns
- Experience with a variety of social media platforms and analytic tools
- Experience with multi-handle strategy, data analysis, and execution of internal brand storytelling campaigns that enhance brand affinity and consumer engagement
- Strong copy writing experience and branding principles
- Past work experience in paid media is a plus
- Proficient in Microsoft Office, with a focus on Word, Excel and PowerPoint
- Desire to think "outside the box" generating new and innovative content and tell the story of Wisconsin Athletics in a dynamic way.
- Excellent interpersonal, verbal and written communication skills; ability to communicate effectively at all levels both internally and externally
- Candidate should possess strong work ethic, excellent time management, and organizational skills
- Ability to simultaneously manage a high level of detail across multiple projects
- Ability to work in a team-oriented environment in an office setting

Work Type:

Full Time: 100%

It is anticipated this position requires work be performed in-person, onsite, at a designated campus work location.

Appointment Type, Duration:

Ongoing/Renewable

Salary:

Minimum $65,449 ANNUAL (12 months)
Depending on Qualifications
Employees in this position can expect to receive benefits such as:

- Generous vacation, holidays, and paid time off;
- Competitive insurances and savings accounts; retirement benefits;
- Badger gear & season tickets for Badger football, men's basketball and men's hockey, and/or the varsity sports pass.

More Benefits information can be found at https://hr.wisc.edu/benefits/.

Additional Information:

Conditions of Appointment: This is a 100% Academic Staff. Salary will be assigned within the appropriate range, commensurate with the candidate's qualifications and experience. An excellent benefits package is also included. Successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.

How to Apply:

To ensure full consideration, please submit your completed application no later than 11:55 p.m. CST on the Apply By date. Your application should include:

1. A cover letter detailing how your qualifications and experiences align with the responsibilities of the position.
2. A comprehensive resume.

Please note that reference checks will be conducted for finalists. Applicants selected to proceed in the selection process will be notified directly. All applicants will receive notification once a final selection has been made and the search is complete.

Contact:

Tianwei Miller
[e-mail]
608-265-4138
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Official Title:

Marketing Manager(CM014)

Department(s):

A42-INTERCOLLEGIATE ATHLETICS/GENERAL OPERATNS/MARKETING

Employment Class:

Academic Staff-Renewable

Job Number:

315304-AS

The University of Wisconsin-Madison is an Equal Opportunity Employer.
Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, click here

To request a disability or pregnancy-related accommodation for any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Division Disability Representative (DDR) in the division you are applying to. Please make your request as soon as possible to help the university respond most effectively to you.

Employment may require a criminal background check. It may also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.