Business Development Representative

Accelcia Business Services; Ontario; Remote; CAD 50,000 - 70,000; Full time

Job summary

A leading cybersecurity company is seeking a Business Development Representative to drive new business through strategic outreach. The role offers a unique approach to sales, emphasizing research and personalized communication. Ideal candidates are data-driven, curious, and passionate about cybersecurity. This position provides opportunities for rapid career advancement into Account Executive roles and beyond, within a supportive and growth-oriented environment.

Benefits

Competitive compensation

Paid Training & Certifications

Employee Growth & Development

Wealthsimple GRSP with corporate matching

Plenty of vacation and personal days

Qualifications

• 2+ years experience in Sales Development or similar roles.
• Proven track record of exceeding lead generation goals.

Responsibilities

• Drive new business by generating and qualifying leads.
• Engage decision-makers through consultative selling.
• Track key performance metrics and log activities.

Skills

Communication

Research

Sales Development

Data-driven

Curiosity

Organization

Tech-Savvy

Tools

CRM

Social Media

Job description

We’re looking for a Business Development Representative to join our team!

Packetlabs was built by an ethical hacker after seeing vulnerability assessments presented as penetration tests. Our slogan “Ready for more than a VA scan?” drives at the importance of not providing our clients with a false sense of security. We are a passionate team of highly trained, proactive, ethical hackers. We provide expert-level penetration testing services that are thorough and tailored to help foster a safe digital space where everyone has the right to privacy and security. To do so, we only hire individuals with the same drive and passion.

At Packetlabs, we know that a high-performing sales team is the key to sustained, consistent growth. That’s why we’re seeking a qualified Business Development Representative (BDR) to uncover and qualify potential clients who could benefit from working with us. As the first line of communication with a prospect, the ideal BDR has a strong understanding of the sales process. They excel at researching leads, starting new relationships, and setting up Account Executives for success. The BDR should be a quick learner who has strong communication skills and the ability to showcase our services compellingly.

Why This BDR Role is Different :

Most BDR roles focus on high-volume outreach with little room for creativity. This is not that role.

• At Packetlabs, we take a strategic, research-driven approach—where your ability to uncover insights, map networks, and create personalized, high-impact outreach will set you apart.
• You will not just generate leads—you will study won business, identify trends, and source expansion opportunities.
• Your success here can fast-track your career into an Account Executive (AE), Sales Enablement, or Sales Leadership role faster than a traditional BDR track.

Who You Are :

• Always Learning – You stay ahead of cybersecurity and sales trends to improve your capabilities.
• Top Performer – With a proven sales development track record and at least two years of experience in similar roles.
• Data-driven – You clearly understand sales metrics (KPIs) and can translate activities to outcomes.
• Is humble. Egos don’t have a place at Packetlabs.
• A Natural Communicator – You can engage and influence senior decision-makers (CISO, IT Security Leaders) with credibility.
• Deeply Curious About Organizations – You go beyond surface-level research. You want to understand company dynamics, decision-making hierarchies, and internal influences. Bonus if you can decode investor reports, quarterly earnings calls, and strategy documents to craft personalized outreach.
• A Master of Personalization – You take pride in writing high-impact, tailored messages that outperform AI-generated outreach. You know that the right message at the right time is a game-changer.
• Strategic in Your Approach – You don’t just chase new leads; you analyze won deals, extract key patterns, and source similar clients to expand revenue opportunities.
• Resilient & Results-Driven – You thrive in a fast-paced environment, embrace challenges, and are committed to hitting and exceeding targets.
• Highly Organized & Detail-Oriented – You know how to track data, follow structured outreach sequences, and optimize your pipeline.
• Tech-Savvy – You are comfortable using CRMs, Social Media, and sales automation tools.
• Team-Oriented – You collaborate well with AEs, marketing, and leadership to improve the sales process.
• Passionate About Cybersecurity – You care about helping companies protect themselves from cyberattacks and want to sell a solution that matters.

What You’ll Be Doing :

• Drive new business by generating and qualifying leads through strategic outbound prospecting (email, LinkedIn, phone, and social selling).
• Craft outreach that is so personalized, relevant, and insightful that it is too hard to ignore.
• Leverage investor reports, strategy documents, and company earnings calls to create messaging that resonates with executive buyers.
• Engage decision-makers and build relationships through consultative selling approaches.
• Book and qualify meetings using the BANT (Budget, Authority, Need, Timing) framework to determine fit.
• Work closely with Account Executives (AEs) to understand won business, the factors that drove the deal, and how the client achieved success.
• Use insights from won deals to identify and source additional related clients in similar industries or with shared pain points.
• Track key performance metrics (response rates, meetings set, opportunities created) and ensure all activity is logged in our CRM.
• Continuously refine outreach strategies based on data, coaching, and market feedback.
• Stay ahead of cybersecurity trends to have informed conversations with CISOs, IT leaders, and security professionals.
• Learn, understand and embrace the culture and core values of Packetlabs.

What You Bring :

• 2+ years experience in Sales Development, Business Development, or similar outbound sales roles.
• Proven track record of exceeding lead generation and meeting-setting goals.
• Experience selling security, SaaS, or IT services (preferred).
• Strong communication skills – ability to craft persuasive messaging across LinkedIn, email, and phone.
• Familiarity with outbound prospecting tools.

Here’s How We Define Success :

• Daily New Prospects → You consistently add and research high-quality leads (10+ per day).
• Follow-ups Per Prospect → You execute at least 5 strategic touchpoints per lead (calls, emails, LinkedIn).
• Response Rate (20%) → Your outreach gets prospects engaged in conversations.
• Meeting Conversion (30%) → Your messaging leads to booked discovery calls.
• Opportunity Creation (50%) → You qualify and transition half of your meetings into sales opportunities.
• Ability to translate outbound sales metrics (KPIs) into revenue impact.

This is not just a job—it’s a launchpad.

• Top-performing BDRs at Packetlabs typically advance to AE roles within 12-18 months.
• Depending on their strengths, others move into Sales Enablement, Leadership, or Customer Success roles.

Why us?

• Amazing team and working environment.
• Competitive compensation and pay for performance.
• Fully remote in Canada.
• Employee Growth & Development.
• Paid Training & Certifications.
• Participation in the corporate benefit plans.
• Wealthsimple GRSP with corporate matching (Retirement Package).
• Plenty of vacation and personal days.

How to Apply :

If this sounds like you, apply today! We’re looking for someone who wants to build a long-term career in cybersecurity sales and is ready to make an impact.