Digital Strategist (12 month contract)

Principles; Ontario; Remote; CAD 60,000 - 70,000; Full time

Job summary

A leading nonprofit organization is seeking a Digital Strategist for a 12-month contract to enhance their marketing and fundraising efforts. The ideal candidate will manage campaigns, conduct research, and work collaboratively to develop actionable strategies. This remote position offers a competitive salary and encourages applications from diverse backgrounds.

Benefits

Monthly stipend for mobile expenses

Minimum 4 weeks of paid time-off per year

Quarterly in-person team meetings

Work equipment provided

Qualifications

• Critical thinker who thrives in a collaborative yet independent environment.
• Previous agency or nonprofit experience valued but not required.

Responsibilities

• Manage ad campaigns on Meta, Google, and other platforms.
• Conduct industry and market research; analyze data to discover insights.
• Assist in developing and implementing strategies.

Skills

Innovative marketing

Fundraising

Social media strategy

Data analysis

Campaign management

Job description

Principles Greater Toronto and Hamilton Area, Ontario, Canada

Digital Strategist (12 month contract)

Reports to: Senior Strategist

Posted: May 15, 2025

To apply, please send resume and cover letter to [e-mail] by 5pm May 23, 2025.

Position Summary

Our Digital Strategist is going on parental leave so we are looking for a dynamic and innovative human to join our progressive team for a 12-month contract (with possibility of extension, but no promises at this stage).

We seek someone passionate about innovative marketing, fundraising, multichannel advertising, social media strategy, and the nonprofit sector. The ideal candidate is a critical thinker who thrives in a collaborative yet independent environment. This role involves working with a strategy team that's enhancing processes, standardizing documentation, and building new frameworks. Responsibilities include campaign management, branding, audience and market research, media planning, and ad deployment. If you're comfortable with agency life, enjoy data insights, can confidently run Meta, Google, or TikTok campaigns, and are passionate about nonprofits, this role is for you. Daily tasks may include conducting research, making campaign recommendations, analyzing data trends, configuring social media campaigns, and improving internal processes.

Things you should know

• We value diversity and encourage applications from all backgrounds, genders, ethnicities, abilities, identities, and lived experiences.
• If you need any accommodations during the hiring process or role, please inform us so we can assist.
• This is a 12-month contract with a salary range of $60,000 - $70,000.
• This is a remote position. An office is available at Queen and Spadina in Toronto, but attendance is optional. Quarterly, you will meet at the office for 2-day staff sessions.
• We will provide necessary work equipment and a monthly stipend of $50 for mobile expenses.
• Minimum 4 weeks of paid time-off per year.
• Previous agency or nonprofit experience is valued but not required.

We are Principles. Based in Toronto, working globally to do great social good through integrated marketing. Learn more at withprinciples.com or follow us on LinkedIn.

Core Responsibilities

• Assist in developing and implementing strategies, translating them into actionable resources like personas, messaging, channel recommendations, and communication calendars.

Research and Analysis:

• Conduct industry and market research; analyze data to discover insights and inform strategies.

Ad Deployment:

• Manage ad campaigns on Meta, Google, and other platforms.

Insight Discovery:

• Extract meaningful insights from research and data analysis.

Point of View (POV) and Internal Briefs:

• Create POV documents on digital trends; develop creative briefs to guide projects internally.

Communication:

• Engage with team members for feedback and process improvements.

Documentation and Processes:

• Help standardize departmental documentation.

Client Projects:

• Work on strategies and campaigns for nonprofit clients, contributing to all project stages and developing case studies for completed work.

Seniority level

• Entry level

Employment type

• Full-time
• Industries: Advertising Services