Marketing Specialist New Ontario, Canada, Quebec, Canada

Givecloud Inc.; Ontario; Remote; CAD 50,000 - 70,000; Full time

Job summary

A dynamic software startup in Ottawa is seeking a Marketing Specialist to enhance their content strategy and brand voice. In this role, you will create engaging content across multiple platforms, optimize SEO, and manage email campaigns. Join a supportive team that values innovation and offers a flexible work environment, contributing to meaningful causes while enjoying a comprehensive benefits package.

Benefits

Attractive benefits package

Progressive time-off philosophy

Flexibility of working from home

Qualifications

• At least 2 years of experience crafting branded content.
• Experience in SaaS or working with nonprofits is considered an asset.

Responsibilities

• Content writing and development for various media.
• Optimizing web content for search engines to drive organic traffic.
• Managing lead nurturing campaigns.

Skills

SEO

Content Development

Email Campaigns

Tools

Google Ads

Job description

Givecloud is a software start-up based in Ottawa, Canada made up of industry experts and C-Suite Fortune 500 advisors. We’re passionate about using our collective experience, skills and industry knowledge to serve and rescue an underserved market – non-profits. Givecloud helps nonprofits focus more on their mission and less on administration with our best-in-class online fundraising tools.

The Role

We are looking for a creative and collaborative Marketing Specialist to join our growing team. In the role you will work on all things content, ensuring that Givecloud’s culture and brand voice shine through in all of our blogs, social media posts, emails, videos, and other media forms! If you are a marketing professional who is looking for a talented and supportive team, fast-paced startup culture, and meaningful opportunities to learn and grow, then this opportunity is for you!

What You’ll Do

• Content writing and development : ads, resources, blog posts, social media posts, videos, other media
• SEO : Optimizing web content for search engines to drive organic traffic and attract leads through relevant searches.
• Inbound Marketing : Creating top-of-funnel lead magnets like education articles, blog posts, eBooks, and whitepapers that drive traffic and generate interest in the product.
• Lead Nurturing (Top of Funnel) : Managing the initial stages of lead nurturing, ensuring potential customers are engaged through campaigns until they are ready for handoff to sales.
• Email campaigns : coordinating with customer success, design email campaigns to nurture and support new and existing customers. Support communications for customers displaying churn and expansion signals.
• Content Strategy : Collaborating with the broader marketing team to develop a content strategy that aligns with business goals and audience needs.
• Content Repurposing : Adapting existing content (e.g., blog posts) for various platforms like social media, email, and video.
• Content Performance Analysis : Tracking and reporting content performance metrics (e.g., engagement, traffic, conversions) to guide future strategies.
• Brand Voice and Messaging : Ensuring all content maintains a consistent tone, style, and adherence to brand guidelines.
• Internal communications : design recurring emails to go out to the team on initiatives, campaigns and updates across the marketing department

What You Bring :

• SEO knowledge, with at least 2 years of experience crafting branded content.
• Experience with Google ads, and understanding of paid media best practices.
• An eye for design, trends, and knowing what goes well with the content created is considered an asset!
• Having experience in the SaaS industry, or working with nonprofits, is considered an asset!

Why Join Us :

• Immerse yourself in a supportive and innovative company culture that values asynchronous work and remote collaboration.
• Your voice will be heard, your contributions valued, and you'll be empowered to make a lasting impact.
• Apply your technical skills to solve creative and challenging problems that contribute to meaningful causes.
• Take ownership of your tasks, your successes, and even a stake in the company's growth.
• Enjoy an attractive benefits package and a progressive time-off philosophy.
• Embrace the flexibility of working from home within a well-established virtual team that’s always been a key component of our environment

We are dedicated to cultivating an inclusive workplace where diversity is celebrated, and every individual feels valued, respected, and empowered to contribute their unique perspectives and talents.

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