Talent Acquisition Digital Content and Analytics Manager

FRESENIUS MEDICAL CENTER; Providence (RI); Remote; USD 80,000 - 100,000; Full time

Job summary

A leading healthcare company is seeking a Digital Content & Analytics Manager to enhance their recruitment marketing efforts. This role involves transforming the careers site, producing engaging content, and analyzing performance metrics to attract top talent. The ideal candidate will have a strong background in content strategy, UX, and analytics, along with excellent project management skills.

Qualifications

• 5+ years in recruitment marketing or employer branding.
• Strong understanding of content strategy and storytelling.
• Experience in digital candidate experience, UX/UI.

Responsibilities

• Lead careers site transformation and manage updates.
• Produce content to attract talent and showcase company culture.
• Develop reports on site performance metrics.

Skills

Content Strategy

UX

SEO

Analytics

Project Management

Stakeholder Management

Communication

Education

Bachelor’s degree in Business

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Workday

Smartsheet

Job description

Position Location Details - You will be able to work from your home location in the United States.

Fresenius Medical Care is hiring a Digital Content & Analytics Manager to join our Global Recruitment Marketing team. Your expertise in content strategy, candidate experience, UX, SEO, and analytics and reporting will play a vital role in enhancing and driving impactful talent attraction initiatives. You’ll collaborate with a talented, engaged team to enable recruitment marketing and employer branding efforts at scale.

Responsibilities include:

1. Lead the careers site transformation for Jobs.FreseniusMedicalCare.com in partnership with third-party agencies, technical partners, the direct team, and global stakeholders. This includes UX, content development, stakeholder engagement, project management, and meeting key milestones.
2. Manage the career site with the technical partner, including page updates, UX improvements, and 404 error fixes to ensure accuracy and timeliness.
3. Respond to digital content requests promptly and ensure completion in a timely manner.
4. Lead on site user requirements, job feeds, and ATS integrations.

Content and Storytelling:

1. Collaborate with the team and stakeholders to source and create content that attracts talent.
2. Produce diverse content to amplify our culture and values, showcasing Fresenius Medical Care to candidates across roles, locations, and channels.
3. Stay updated on content, web, and SEO trends to ensure relevance and impact.

Analytics and Reporting:

1. Develop and contribute to regular reports demonstrating value and impact to stakeholders.
2. Monitor and analyze site performance metrics such as traffic and conversions.
3. Support team by providing reports from careers site and Workday to inform campaign strategies and assess campaign performance.

Project and Process Management:

1. Develop and optimize processes, tools, and templates related to the careers site, content, analytics, and reporting.
2. Make recommendations to enhance digital content and the careers site.
3. Manage timelines, conduct weekly meetings, and track progress across work streams.

Qualifications:

1. Bachelor’s degree in Business, Marketing, Communications, or equivalent experience.
2. 5+ years in recruitment marketing, employer branding, or related fields.
3. Strong understanding of content strategy and storytelling.
4. Experience in digital candidate experience, UX/UI.
5. Excellent attention to detail, project management skills, and ability to meet deadlines.
6. Strong stakeholder management and cross-functional collaboration skills.
7. Excellent written and verbal communication and presentation skills.
8. Experience analyzing data to communicate impact.
9. Knowledge of website analytics, SEO, UX, and web publishing best practices.
10. Experience with Workday reporting, ATS integrations, job feeds, UTMs, and Smartsheet automations is preferred.

Decades of experience in dialysis, innovative research, and being the global leader in dialysis services and products—Fresenius Medical Care is committed to providing the best care to improve patients' quality of life worldwide.

EOE, disability/veterans