Talent Acquisition Digital Content and Analytics Manager

Lensa; Tampa (FL); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading career site is seeking a Digital Content and Analytics Manager to enhance talent attraction initiatives. This role involves leading site transformations, managing content, and analyzing performance metrics. Ideal candidates will have a strong background in recruitment marketing and content strategy, along with excellent project management skills.

Qualifications

• 5+ years in recruitment marketing, employer branding, or similar roles.
• Strong content strategy, storytelling, and digital UX/UI skills.
• Experience analyzing data and reporting website performance.

Responsibilities

• Lead the careers site transformation and manage updates.
• Collaborate to source and create content that attracts talent.
• Monitor and analyze site performance metrics.

Skills

Content Strategy

Digital UX/UI

Project Management

Stakeholder Management

Communication

SEO

Analytics

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

Tools

Workday reporting

Smartsheet automations

Job description

Talent Acquisition Digital Content and Analytics Manager

Be among the first 25 applicants. Lensa is the leading career site for job seekers at every stage of their career. Our client, FRESENIUS MEDICAL CENTER, is seeking professionals in Tampa, FL. Apply via Lensa today!

Position Location Details - You will be able to work from your home location in the United States.

Fresenius Medical Care is hiring a Digital Content & Analytics Manager to join our Global Recruitment Marketing team. Your expertise in content strategy, candidate experience, UX, SEO, and analytics and reporting will play a vital role in enhancing and driving impactful talent attraction initiatives. You’ll collaborate with a talented, engaged team to enable recruitment marketing and employer branding efforts at scale.

Responsibilities

• Lead the careers site transformation for Jobs.FreseniusMedicalCare.com in partnership with third-party agency, technical team, and global stakeholders, including UX, content development, stakeholder engagement, and project management.
• Manage the career site, including page updates, UX improvements, and error fixes to ensure accuracy and relevance.
• Respond to digital content requests promptly and ensure timely completion.
• Lead site user requirements, job feeds, and ATS integrations.

Content and Storytelling

• Collaborate to source and create content that attracts talent.
• Produce diverse content to showcase our culture and values, and promote FME to candidates across roles and locations.
• Stay updated on content, web, and SEO trends to maintain relevance and impact.

Analytics and Reporting

• Develop and contribute to regular reports demonstrating value and impact.
• Monitor and analyze site performance metrics such as traffic and conversions.
• Support reporting on campaigns and site analytics to inform strategies.

Project and Process Management

• Optimize processes, tools, and templates related to the careers site and analytics.
• Recommend enhancements for digital content and site functionality.
• Manage timelines, meetings, and communication for various work streams.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 5+ years in recruitment marketing, employer branding, or similar roles.
• Strong content strategy, storytelling, and digital UX/UI skills.
• Excellent project management, stakeholder management, and communication skills.
• Experience analyzing data and reporting website performance.
• Knowledge of website analytics, SEO, web publishing, and ATS integrations; experience with Workday reporting and Smartsheet automations is preferred.

Join us in our mission to provide the best possible care and improve patients' lives worldwide. EOE, disability/veterans.