Talent Acquisition Digital Content and Analytics Manager

Lensa; Atlanta (GA); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading career site is seeking a Digital Content & Analytics Manager to enhance talent attraction initiatives for Fresenius Medical Care. This role involves transforming the careers site, managing content, and analyzing performance metrics. Ideal candidates will have a background in marketing or communications, with strong skills in content strategy and project management.

Qualifications

• 5+ years in recruitment marketing, employer branding, or similar roles.
• Strong understanding of content strategy, storytelling, UX/UI, SEO, and web analytics.
• Excellent project management, stakeholder management, and communication skills.

Responsibilities

• Lead the careers site transformation and manage updates.
• Collaborate to create content that attracts talent.
• Develop reports demonstrating recruitment marketing impact.

Skills

Content Strategy

UX/UI

SEO

Analytics

Project Management

Stakeholder Management

Communication

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

Tools

Workday

ATS Integrations

Automation Tools

Job description

Talent Acquisition Digital Content and Analytics Manager

1 day ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, FRESENIUS MEDICAL CENTER, is seeking professionals in Atlanta, GA. Apply via Lensa today!

Position Location Details - You will be able to work from your home location in the United States

Fresenius Medical Care is hiring a Digital Content & Analytics Manager to join our Global Recruitment Marketing team. Your expertise in content strategy, candidate experience, UX, SEO, and analytics and reporting will play a vital role in enhancing and driving impactful talent attraction initiatives. You’ll collaborate with a talented, engaged team to enable recruitment marketing and employer branding efforts at scale.

Responsibilities

• Lead the careers site transformation for Jobs.FreseniusMedicalCare.com in partnership with third-party agency, technical team, and global stakeholders, including UX, content development, stakeholder engagement, and project management, ensuring milestones are met.
• Manage the career site, including page updates, UX enhancements, and 404 error fixes, to ensure accuracy and timeliness.
• Respond promptly to digital content requests, ensuring timely completion.
• Lead efforts on site user requirements, job feeds, and ATS integrations.

Content and Storytelling

• Collaborate with team and stakeholders to source and create content that attracts talent.
• Produce diverse content to showcase our culture and values, promoting FME to candidates across various roles and channels.
• Stay updated on content, web, and SEO trends to keep our content relevant and impactful.

Analytics and Reporting

• Develop and contribute to regular reports demonstrating the value and impact of recruitment marketing efforts.
• Monitor and analyze site performance metrics such as traffic and conversions.
• Support campaign analysis by pulling relevant reports from careers site and Workday.

Project and Process Management

• Develop and improve processes, tools, and templates related to the careers site, content, analytics, and reporting.
• Make recommendations to enhance digital content and site functionality.
• Manage timelines, meetings, and communication across work streams.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 5+ years in recruitment marketing, employer branding, or similar roles.
• Strong understanding of content strategy, storytelling, UX/UI, SEO, and web analytics.
• Experience with Workday reporting, ATS integrations, job feeds, UTMs, and automation tools is preferred.
• Excellent project management, stakeholder management, and communication skills.

Join us in our mission to improve patients' lives worldwide. Fresenius Medical Care is committed to diversity and inclusion. EOE, disability/veterans.