Talent Acquisition Digital Content and Analytics Manager

Fresenius Medical Care; Waltham (MA); On-site; USD 80,000 - 120,000; Full time

Job summary

Fresenius Medical Care is seeking a Digital Content & Analytics Manager to enhance recruitment marketing efforts. This role involves leading the transformation of the careers site, collaborating on content creation, and analyzing site performance to drive impactful talent attraction initiatives.

Qualifications

• 5+ years of recruitment marketing or employer branding experience.
• Strong attention to detail and project management skills.
• Experience analyzing and simplifying data.

Responsibilities

• Lead the careers site transformation and manage site updates.
• Collaborate to create content that attracts talent.
• Develop and contribute to performance reporting.

Skills

Content Strategy

UX/UI

SEO

Analytics

Project Management

Stakeholder Management

Communication

Education

Bachelor's degree in Business, Marketing, Communications

Tools

Workday

Smartsheet

Job description

Fresenius Medical Care is hiring a Digital Content & Analytics Manager to join our Global Recruitment Marketing team. Your expertise in content strategy, candidate experience, UX, SEO, and analytics and reporting will play a vital role in enhancing and driving impactful talent attraction initiatives. You'll collaborate with a talented, engaged team to enable recruitment marketing and employer branding efforts at scale.

• Lead the careers site transformation for Jobs.FreseniusMedicalCare.com in partnership with third-party agency, technical partner, direct team, and global stakeholders, includes UX, content development, stakeholder engagement, and project management and meeting key milestones
• With technical partner, own career site management including page updates, UX, and 404 error updates to ensure website is accurate and meets the needs of our business in a timely manner
• Respond to digital content requests in a timely manner and ensures requests are completed in a timely manner
• Take the lead on site user requirements, job feeds, and ATS integrations

Content and Storytelling

• Collaborate with direct team and stakeholders to source and create content to attract talent
• Produce content, in a variety of mediums, to amplify our culture and values, and sell FME to candidates across roles, locations, and channels
• Stays up to date on content, web, and SEO trends to ensure our content stays relevant and makes an impact

Analytics and Reporting

• Develop and contribute to weekly / monthly / quarterly reporting to demonstrate value and impact to stakeholders
• Proactively report on, monitor, and analyze site performance (e.g traffic, conversions)
• Support direct team by pulling careers site and / or Workday reports to understand and contribute to campaign proposals and end-of-campaign performance reports

Project and Process Management

• Develop and optimize processes, tools, and templates related to the careers site, site content, employee stories, analytics, and reporting for the global recruitment marketing team
• Make recommendations to further enhance our digital content and careers site
• Own and drive timelines, weekly meetings, status tracker of various work streams and communications

WE'RE LOOKING FOR SOMEONE WHO HAS :

• Bachelor's degree in Business, Marketing, Communications, or equivalent experience
• 5+ years of recruitment marketing, employer branding, or equivalent experience
• Solid understanding of content strategy and storytelling
• Experience in digital candidate or UX / UI
• Strong attention to detail, project management skills, and proven ability to consistently meet deadlines
• Strong ability to manage stakeholders and work with cross-functional, global teams
• Strong written and verbal communication and presentation skills
• Experience analyzing and simplifying data to communicate impact to stakeholders
• Knowledge of website analytics and reporting, UX and SEO best practices, and understanding of basic web publishing
• Experience with Workday reporting, ATS integrations, job feeds, UTMs, Smartsheet automations, preferred

Decades of experience in dialysis, innovative research, the global leader in dialysis services and products - that is Fresenius Medical Care. As a global health care company, we have a special mission : provide the best possible care. Join us to improve the quality of life for patients around the world.

EOE, disability / veterans

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