E-commerce Campaign Manager

Placements24; Kimberley; Hybrid; CAD 39,000 - 52,000; Full time

Benefits offered by this job

Competitive salary with bonuses

Hybrid work arrangement

Professional development opportunities

Collaborative work environment

Job summary

Placements24 in Kimberley, SA, is seeking an experienced E-commerce Campaign Manager to develop and optimize multi-channel marketing campaigns spanning email, social, SEM, display, and content.

You will define objectives, audiences, messaging, and KPIs, manage budgets, and analyze performance to drive customer acquisition and sales in a hybrid work setting.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.

Responsibilities

• Develop and manage integrated marketing campaigns across channels (email, social, paid search, display, content).
• Define objectives, audiences, messaging and KPIs for campaigns.
• Oversee asset creation aligned with brand guidelines and objectives.
• Manage budgets and optimize for ROI.
• Analyze performance data and report insights to improve strategies.
• Collaborate with marketing, sales, design and product teams for cohesive execution.
• Conduct market and competitive analysis to identify trends and opportunities.
• Lead A/B testing for campaign elements.

Skills

Campaign management

Multi-channel marketing

Data analysis

Communication

Project management

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Marketing automation platforms

CRM systems

Google Analytics

Job description

About the Role

Our client, a dynamic and growing e-commerce entity, is seeking an experienced E-commerce Campaign Manager to join their team in Kimberley, Northern Cape. This role operates on a hybrid model, offering the flexibility of remote work combined with essential in-office collaboration. You will be instrumental in conceptualizing, planning, executing, and optimizing multi-channel marketing campaigns designed to drive customer acquisition, engagement, and sales for our e-commerce platform. We are looking for a strategic marketer with a proven ability to manage campaigns from inception to completion, analyze performance, and adapt strategies based on data. If you thrive in a fast-paced environment and possess a strong understanding of the e-commerce landscape, this is an excellent opportunity to contribute significantly. Join us in Kimberley, Northern Cape and play a pivotal role in our client's marketing success.

Key Responsibilities

• Develop and manage integrated marketing campaign strategies across various channels, including email, social media, paid search, display advertising, and content marketing.
• Define campaign objectives, target audiences, key messaging, and performance metrics (KPIs).
• Oversee the creation of campaign assets, ensuring they are aligned with brand guidelines and objectives.
• Manage campaign budgets effectively, monitoring spend and optimizing for maximum ROI.
• Analyze campaign performance data, generating insights and reports to inform future strategies.
• Collaborate with cross-functional teams, including marketing, sales, design, and product development, to ensure cohesive campaign execution.
• Conduct market research and competitor analysis to identify emerging trends and opportunities.
• Manage A/B testing initiatives for campaign elements to improve performance.
• Ensure timely delivery of all campaign components and activities.
• Stay current with industry trends and best practices in e-commerce marketing and campaign management.

Requirements

• Proven experience as a Campaign Manager or similar role, with a strong emphasis on e-commerce campaigns.
• Demonstrated success in planning, executing, and optimizing multi-channel marketing campaigns.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics).
• Strong understanding of digital marketing channels, including SEM, SEO, social media, and email marketing.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Strong project management and organizational abilities.
• Effective communication and interpersonal skills, with the ability to collaborate in a hybrid setting in Kimberley, Northern Cape.
• Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent experience.
• Creativity and a strategic mindset.

Benefits

• Competitive salary and potential for performance bonuses.
• Hybrid work arrangement offering flexibility.
• Opportunities for professional development and career growth.
• Collaborative and dynamic work environment in Kimberley, Northern Cape.
• Chance to lead impactful marketing campaigns for a growing e-commerce brand.