DTC Partnerships Growth Lead

Bell; Toronto; Hybrid; CAD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Employee discounts (35%)

Hybrid work arrangement

Job summary

Bell Media is seeking a highly motivated Senior Manager of Partnerships and Distribution to join our Direct-to-Consumer (DTC) team. This role focuses on growing Crave, TSN, RDS, and Starz subscriptions through strategic partnerships and optimized distribution.

You will lead high-impact initiatives, nurture relationships with Apple, Google, Roku, and others, and collaborate across product, marketing, finance, and legal to execute programs that drive long-term value.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field, or equivalent work experience.
• 7+ years of relevant experience in partnerships, account management, and/or strategy roles.
• Deep understanding of DTC business models, subscription services, and the Canadian media landscape.
• Proven track record of developing and executing successful partner programs with strong analytical skills.
• Demonstrated negotiation skills with experience in executing partnership agreements.
• Excellent verbal and written communication skills with the ability to manage multiple priorities and meet deadlines.
• Self-motivated, collaborative team player with strong problem-solving skills.
• Experience in Brand Partnerships or sponsorship sales is an asset.
• Bilingualism (English and French) is an asset.

Responsibilities

• Manage a portfolio of key digital partner accounts (Apple, Google, Roku, Samsung, etc.), focusing on building strong, long-term relationships to drive subscriber growth and retention.
• Identify, evaluate, and cultivate new subscription partnerships with third-party brands to expand distribution and revenue streams.
• Collaborate with internal stakeholders across product, marketing, finance, and legal to manage development and execution of partnership offers and programs.
• Leverage data and insights to understand partner performance, customer behavior, and competitive positioning; provide data-driven recommendations to optimize results.
• Champion partnerships that align with the strategic vision of the business and prepare communications for senior leadership to support decision-making.

Skills

Partnerships management

Account management

Strategy development

Negotiation

Data analysis

Communication

Team collaboration

Bilingual EN/FR

Education

Bachelor’s degree in Business/Marketing

Tools

CRM platforms

Analytics tools

Job description

Bell Media is seeking a highly motivated Senior Manager of Partnerships and Distribution to join our Direct-to-Consumer (DTC) team. This role focuses on growing Crave, TSN, RDS, and Starz subscriptions through strategic partnerships and optimized distribution.

You will lead high-impact initiatives, nurture relationships with Apple, Google, Roku, and others, and collaborate across product, marketing, finance, and legal to execute programs that drive long-term value.