CRM Leader - Media DTC, Bilingual EN/FR

BCE Inc.; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, vision and mental

35% discount on Bell services

Hybrid work model in Canada

Flexible work hours

Job summary

Bell Media is seeking an experienced CRM Specialist to join our direct-to-consumer team. You will drive CRM reporting, lifecycle management, and subscriber insights to propel engagement across English and French audiences.

You will shape CRM strategies, lead data-driven initiatives, and collaborate with product, marketing, and leadership to deliver measurable results in a fast-paced entertainment environment.

Qualifications

• Experience in CRM, lifecycle management, and subscriber insights.
• Strong analytics for revenue and engagement metrics.
• Excellent cross-functional collaboration with product, marketing and leadership.

Responsibilities

• Lead CRM reporting and derive actionable metrics for decision making.
• Plan and deliver CRM strategies to boost engagement and loyalty.
• Oversee targeted communications with subscribers in English and French.
• Lead investigations translating data into insights for leadership and teams.
• Monitor and optimize CRM strategies using history, A/B tests and product changes.
• Ensure databases are segmented for region-specific campaigns including Quebec.

Skills

CRM strategy

Campaign analysis

Reporting

Excel proficiency

Bilingual English/French

Education

University degree preferred

Tools

CRM platforms

Job description

Bell Media is seeking an experienced CRM Specialist to join our direct-to-consumer team. You will drive CRM reporting, lifecycle management, and subscriber insights to propel engagement across English and French audiences.

You will shape CRM strategies, lead data-driven initiatives, and collaborate with product, marketing, and leadership to deliver measurable results in a fast-paced entertainment environment.