Director, Wellness Brands

Iovate; Oakville; On-site; CAD 110,000 - 150,000; Full time

Benefits offered by this job

World class gym

Community involvement opportunities

Competitive compensation package

Employee Assistance Program

Company RRSP Matching

Paid vacation & 5 personal days

Employee Engagement Events

Product & Swag

Professional career development

Job summary

A leading wellness brand company in Oakville is seeking a Director, Wellness Brands to oversee strategic marketing for Hydroxycut and Purely Inspired. This role involves leading brand development, managing P&L, and directing omnichannel strategies. The ideal candidate will have over 10 years of experience in brand marketing, particularly in CPG or health categories, and a data-driven approach to consumer engagement. The position offers a competitive compensation package and opportunities for professional development.

Qualifications

• 10+ years of brand marketing experience within CPG or wellness-focused consumer categories.
• Proven ability to grow brand market share in omnichannel environments.
• Hands-on experience leveraging marketing platforms and analytics.

Responsibilities

• Lead brand development and execution across multiple channels.
• Manage full P&L, inventory forecasts, and budget planning.
• Build brand health through awareness and community engagement.

Skills

Brand marketing experience

P&L accountability

Digital marketing expertise

Financial acumen

Team leadership

Tools

AI tools

Analytics software

Job description

Director, Wellness Brands

Are you passionate about making a difference in the workplace? Do you thrive in a fast-paced, innovative environment? Iovate Health Sciences International Inc. is looking for a dynamic and dedicated Director, Wellness Brands to join our team!

The Director, Wellness Brands is the strategic marketing leader for Hydroxycut and Purely Inspired brands. This individual is responsible for P&L delivery, brand equity growth, omnichannel performance, pricing strategy, and consumer engagement. The role is ideal for a business‑minded brand leader with a data‑first approach and strong commercial instincts.

Key Responsibilities

• Lead all aspects of brand development and in‑market execution for Hydroxycut and Purely Inspired across retail, DTC, social commerce, and digital channels.
• Own and manage full P&L, inventory forecasts, margin performance, and budget planning.
• Direct omnichannel pricing strategy, campaign planning, and content alignment.
• Build brand health and equity through awareness, community engagement, and loyalty programs.
• Maintain detailed marketing calendars aligned with retailer windows and seasonal cycles.
• Utilize insights, research, and analytics to drive message optimization, campaign testing, and market prioritization.
• Lead and mentor a brand team (2–3 direct reports), providing structure and ownership for portfolio growth.
• Partner cross‑functionally with sales, operations, finance, DTC and creative to ensure brand success across touchpoints.

Qualifications

• 10+ years of brand marketing experience within CPG, wellness, or health‑focused consumer categories.
• Demonstrated P&L accountability and inventory management capability.
• Proven ability to grow brand market share and consumer retention in omnichannel environments with depth of experience in digital channels.
• Strong financial acumen, budget management and performance orientation.
• Hands‑on experience leveraging AI tools, marketing platforms, and analytics software.
• Experience leading teams and collaborating across departments.
• Strong understanding of content performance metrics and consumer engagement strategies.

What We Offer

• World class gym, fitness classes and external basketball court
• Community involvement through charitable events
• Competitive compensation package
• Employee Assistance Program
• Company RRSP Matching
• Paid vacation & 5 personal days
• Employee Engagement Events
• Product & Swag from our industry leading brands
• Professional career development
• Opportunities for Global career exposure without the need to relocate!