Director, Wellness Brands — Omnichannel Growth Leader

Iovate; Oakville; On-site; CAD 110,000 - 150,000; Full time

Benefits offered by this job

World class gym

Community involvement opportunities

Competitive compensation package

Employee Assistance Program

Company RRSP Matching

Paid vacation & 5 personal days

Employee Engagement Events

Product & Swag

Professional career development

Job summary

A leading wellness brand company in Oakville is seeking a Director, Wellness Brands to oversee strategic marketing for Hydroxycut and Purely Inspired. This role involves leading brand development, managing P&L, and directing omnichannel strategies. The ideal candidate will have over 10 years of experience in brand marketing, particularly in CPG or health categories, and a data-driven approach to consumer engagement. The position offers a competitive compensation package and opportunities for professional development.

Qualifications

• 10+ years of brand marketing experience within CPG or wellness-focused consumer categories.
• Proven ability to grow brand market share in omnichannel environments.
• Hands-on experience leveraging marketing platforms and analytics.

Responsibilities

• Lead brand development and execution across multiple channels.
• Manage full P&L, inventory forecasts, and budget planning.
• Build brand health through awareness and community engagement.

Skills

Brand marketing experience

P&L accountability

Digital marketing expertise

Financial acumen

Team leadership

Tools

AI tools

Analytics software

Job description

A leading wellness brand company in Oakville is seeking a Director, Wellness Brands to oversee strategic marketing for Hydroxycut and Purely Inspired. This role involves leading brand development, managing P&L, and directing omnichannel strategies. The ideal candidate will have over 10 years of experience in brand marketing, particularly in CPG or health categories, and a data-driven approach to consumer engagement. The position offers a competitive compensation package and opportunities for professional development.