Marketing Manager, Lifecycle & Retention

Organika-Health-Products-Inc; Vancouver; On-site; CAD 80,000 - 95,000; Full time

Benefits offered by this job

On-site RHN

Guided meditation classes

Professional development funding

Fitness reimbursements

Maternity leave top-up

Team socials & health events

Employee product discounts

Job summary

Organika in Vancouver, BC, seeks a Marketing Manager, Lifecycle & Retention to own the customer journey across Shopify, email, SMS and landing pages. This role combines hands-on site upkeep with strategic oversight to boost engagement, conversions and retention.

You’ll collaborate with the Paid Ads Manager, build and optimize flows in Klaviyo, create landing pages for campaigns, and advance SEO/AIO to improve organic visibility.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or related field.
• 3+ years of lifecycle marketing, ecommerce, or digital marketing with hands-on Shopify experience.
• Balance hands-on execution with strategic thinking.
• Strong attention to detail and proactive problem-solving.
• Excellent written and verbal communication; cross-functional collaboration.
• Deep understanding of Shopify ecosystem, apps and integrations.
• Experience building landing pages for paid campaigns and using Klaviyo.
• Comfortable with analytics, attribution modeling, and growth metrics.

Responsibilities

• Shopify Website Management: upload/update products, manage collections, and maintain pages.
• Email Marketing: plan and execute campaigns and automated flows.
• SMS Marketing: develop campaigns and automated flows.
• AIO/SEO Optimization: optimize pages for SEO and AI-driven discovery.
• Cross-Channel Strategy: align website, email, SMS, and paid ads; improve lifecycle touchpoints.

Skills

Lifecycle marketing

Email marketing

SMS marketing

Shopify backend

Landing pages

Analytics

Klaviyo

Cross-channel strategy

Education

Bachelor's degree in Marketing or related field

Tools

Shopify

Klaviyo

Job description

Marketing Manager, Lifecycle & Retention

Full Time Management Head Office, Vancouver, BC, CA

3 days ago Requisition ID: 1075

Salary Range: $80,000.00 To $95,000.00 Annually

Who are we?
Organika is a premium natural health company from Vancouver, Canada. We have been obsessed with helping people live healthier for over 35 years now! As trendsetters in the health industry, we strongly believe everyone should have accessibility to natural wellness solutions. We are award-winning innovators, whose collective commitment is to offer the highest-quality standards and put our customers first.

About the Role
We are seeking a Lifecycle & Retention Marketing Manager to own the customer journey across our Shopify website, email, SMS, and ad landing pages. This role sits at the center of our digital marketing engine — responsible for both the day-to-day technical upkeep of our e-commerce site (adding new products, updating pages, optimizing for conversion) and the bigger-picture strategy of how our website, email, SMS, and paid campaigns work together to drive engagement, conversion, and retention.

The ideal candidate is a builder and a strategist in equal measure: comfortable in the Shopify backend and email/SMS platforms, but also thinking critically about how a customer's experience flows from an ad click to a landing page to a purchase to a post-purchase email sequence. You'll work closely with our Paid Ads Manager to ensure landing pages and campaigns are aligned, while owning execution and performance across your channels.

Key Responsibilities:

• Shopify Website Management
  • Own day-to-day management of our Shopify site, including uploading and updating new products, managing collections, and maintaining accurate product/content pages.
  • Handle technical updates and troubleshooting to keep the site running smoothly (theme edits, app integrations, page builds).
  • Build and maintain landing pages that support paid ad campaigns, in close collaboration with the Paid Ads Manager.
  • Monitor site performance and conversion metrics, identifying and implementing improvements on an ongoing basis.
• Email Marketing
  • Plan, build, and execute the email marketing calendar, including campaigns, promotions, and automated flows (welcome series, abandoned cart, post-purchase, win-back, etc.).
  • Segment and target audiences to improve relevance, engagement, and revenue per email.
  • Continuously test and optimize subject lines, content, timing, and flows based on performance data.
• SMS Marketing
  • Develop and manage the SMS marketing program, including campaigns and automated flows.
  • Ensure SMS and email work together as a cohesive lifecycle strategy rather than competing channels.
  • Grow and maintain a healthy, compliant SMS subscriber list.
• AIO/SEO Optimization
  • Optimize product, collection, and content pages for both traditional SEO and AI-driven search/discovery (AIO) to improve organic visibility.
  • Monitor how our site and products surface in search engines and AI-powered tools (e.g., ChatGPT, Google AI Overviews, Perplexity), and adjust content/structure accordingly.
  • Ensure site structure, metadata, and content are optimized for both crawlability and clear, machine-readable answers.
  • Keep up with evolving SEO and AIO best practices, testing and iterating based on performance data.
  • Collaborate with the content and paid ads teams to align organic and paid search strategies.
• Cross-Channel Strategy
  • Take a strategic view of how website, email, SMS, and paid ads connect — mapping and improving the end-to-end customer journey.
  • Partner with the Paid Ads Manager to ensure landing pages, offers, and messaging are aligned with campaign goals.
  • Identify opportunities to improve customer retention, repeat purchase rate, and lifetime value through lifecycle touchpoints.
  • Report on key performance metrics across channels and translate data into actionable recommendations.

Skills and Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field, or equivalent experience.
• 3+ years of experience in lifecycle marketing, e-commerce, or digital marketing, with hands-on Shopify experience required.
• Ability to balance hands-on execution with big-picture strategic thinking.
• Strong attention to detail and a proactive, ownership-driven approach to problem-solving.
• Excellent written and verbal communication skills, with the ability to collaborate cross-functionally (especially with the Paid Ads Manager and broader marketing team).
• Comfortable working across both the front-end and back-end of a website, with a deep understanding of the Shopify ecosystem, apps, and integrations.
• At ease in email marketing platforms (e.g., Klaviyo), including designing and executing campaigns, with experience in SMS marketing tools.
• Experience building landing pages for paid advertising campaigns.
• Comfortable with numbers, analytics, and attribution modeling to inform decisions, and driven by metrics, growth, and continuous performance improvement
• Comfortable moving fast in a high-growth, fast-paced environment
• A self-starter who stays on top of new digital marketing and AI/search trends.
• Passionate about health and wellness, and motivated by helping people live healthier lives.

Why work for Organika?
At Organika, you'll be part of a passionate team of high-performing individuals who thrive in a dynamic, fast-paced environment where innovation, collaboration, and growth are part of everyday life.

We're on an ambitious journey to become the most trusted consumer health brand in Canada that represents on a global scale. To get there, we're looking for people who are energized by meaningful work, excited by growth, and motivated to make a difference.

As a certified Great Place to Work® and Diversity, Equity & Inclusion Workplace™, we’re committed to creating an environment where our people can thrive both personally and professionally. We believe that diverse perspectives make us stronger, and we’re proud to have a team representing more than 70 nationalities and speaking over 25 languages. No matter where you’re from, you’ll find a place to belong here.

Beyond the opportunity to contribute to a globally recognized wellness brand, we offer a range of benefits and perks designed to support your well-being and development, including:

• access to an on-site RHN
• guided meditation classes
• professional development funding
• fitness reimbursements
• maternity leave top-up
• regular team socials and health events
• employee product discounts
• and more!

If you’re hungry to learn, passionate about wellness, and driven to grow alongside a company that’s making a positive impact on people’s lives, we’d love to hear from you.