Director, Strategic Marketing

Tridel; Toronto; On-site; CAD 140,000 - 210,000; Full time

Job summary

Tridel is seeking a Director, Strategic Marketing to lead pricing strategy, market positioning, and revenue optimization across the organization’s portfolio in the Greater Toronto Area. You will translate market intelligence and financial insights into actionable pricing, suite mix, branding, and go-to-market strategies.

The role requires extensive cross-functional influence, shaping long-term marketing initiatives and partnering with Product Development and architectural teams to align products

Qualifications

• Masters or MBA required; 8–12 years in marketing/sales.
• Strong analytical skills and financial modeling knowledge.
• Experience with pricing strategies and market research.
• Proficiency with MS Office Suite and data analytics tools.

Responsibilities

• Own enterprise pricing strategy across all projects.
• Lead pricing governance and approvals.
• Collaborate with Sales Control to implement pricing in CRM.
• Review and approve condominium documents.
• Assess financial outcomes via pro forma and P&L impact.
• Guide suite mix, unit sizing, product design with market demand.
• Partner with Product Development and architectural teams.
• Champion innovation in product configuration and finish standards.
• Provide strategic leadership to sales performance initiatives.
• Diagnose gaps in product strategy or sales execution.
• Serve as a senior thought partner to Sales leadership with market forecasts.
• Lead development of high-level marketing and brand strategies for launches.
• Define target market strategies and brand positioning.
• Direct competitive intelligence translating into advantage.
• Identify and evaluate new marketing channels and partnerships.
• Synthesize market comparables and trends for investment decisions.
• Shape long-term portfolio and growth strategies with SVP.
• Assist project feasibility and land acquisition evaluations.
• Provide leadership across marketing, product, sales stakeholders.
• Build relationships with external consultants.
• Model strategic thinking and continuous improvement.

Skills

Analytical skills

Data-driven

Education

Masters, Business degree or MBA

Tools

MS Office Suite

Data analysis tools

Ticketing systems

Reporting frameworks

Job description

Join Tridel: Building Communities, Growing Careers

Build Your Future with Us

Our strength, innovation and growth are the result of talented individuals who come together as a team to build sustainable and award-winning homes and communities. Through passion and dedication, our employees work collectively to develop some of the largest and most complex projects within the Greater Toronto Area. We recognize our employees are the key to our success, and we invest in creating a meaningful employee experience and culture that promotes:

• A diverse and robust suite of benefits and perks
• Social and sustainable impact within our company and the communities we build, and much more.

As a Tridel employee, you contribute to our purpose and standard of excellence while building homes for people today and the generations of tomorrow.

Please note that this job posting reflects an existing vacancy within our organization and the role is 100% on-site (5 days in the office).

The Blueprint

Reporting to the SVP, Sales & Marketing, the Director, Strategic Marketing, provides guidance to leadership over marketing strategy, product positioning, and revenue optimization across the organization’s portfolio. This role is accountable for shaping long‑term marketing and pricing strategies that maximize enterprise value, inform investment decisions, and strengthen the company’s competitive market position.

The Director acts as a strategic advisor to senior leadership, translating market intelligence, consumer insights, and financial analysis into actionable strategies across pricing, suite mix, branding, and go‑to‑market execution. The role requires extensive cross‑functional influence, guiding internal teams and external partners to ensure alignment between product design, market demand, and financial performance.

A Glimpse of Your Daily Activities

• Own the enterprise pricing strategy across all projects, ensuring alignment with market conditions, brand positioning, and long‑term profitability.
• Lead pricing governance, including approval of pricing structures and strategic adjustments through the project lifecycle.
• Communicate with Sales Control to implement all pricing models into the CRM software
• Review and approve project condominium documents and Agreements of Purchase and Sale
• Assess and influence financial outcomes through pro forma reviews and P&L impact analysis.
• Guide the strategic direction for suite mix, unit sizing, and product design based on evolving consumer demand, market trends, and competitive positioning.
• Partner with Product Development and architectural teams to ensure product offerings align with strategic intent and target demographics.
• Champion innovation in product configuration and finish standards to drive differentiation.
• Provide strategic leadership to sales performance initiatives by identifying risks, opportunities, and corrective strategies to achieve revenue targets.
• Diagnose gaps in product strategy or sales execution and guide adjustments at the portfolio level.
• Serve as a senior thought partner to Sales leadership, offering data driven insights and market forecasts.
• Lead the development of high level marketing and brand strategies for new launches and active communities.
• Define target market strategies and oversee positioning to ensure brand consistency and market resonance.
• Direct competitive intelligence efforts, translating insights into strategic advantage.
• Identify and evaluate new marketing channels, technologies, and partnerships that enhance reach, conversion, and brand equity.
• Synthesize market comparables, macro trends, and portfolio insights to support investment decisions.
• Partner with SVP, Sales & Marketing to shape long term portfolio and growth strategies. And make recommendations with high level assumptions such as revenue per sf, finish levels, parking assumptions, suite mix, average sizes, etc
• Act as a core strategic contributor to project feasibility and land acquisition evaluations.
• Provide functional leadership and mentorship across marketing, product, and sales stakeholders without relying solely on direct authority.
• Build strong relationships with external consultants (architects, designers, agencies) to ensure strategic alignment and quality outcomes.
• Model strategic thinking, continuous improvement, and disciplined decision making.

The Architect of Your Success

• Masters, Business degree or MBA
• Must have minimum 8-12 years of marketing / Sales experience.
• Strong analytical skills are a must
• Strong knowledge of P&L, ROI, and financial modeling
• Orientation towards continuous improvement and creative problem solving;
• Bring fresh, market‑focused perspectives to drive growth and differentiation.
• Proficiency with MS Office Suite and comfort with digital tools.
• Experience with ticketing systems, data analysis tools, and reporting frameworks.

Nice to Have

• Real Estate or Construction experience as asset
• Experience using AI‑based recruitment tools or data analytics.
• Ability to analyze and interpret sales and marketing metrics and improve processes and make suggestions based on insights.

Who We Are

Founded in 1934, Tridel is responsible for delivering over 90,000 homes to date, and we are proud to continue building not just our legacy but communities for years to come.

As a purpose‑driven company guided by our ‘Built for Life®’ commitment, we create socially and environmentally responsible communities and invest in innovations that promote quality, sustainability, high performance in construction, social inclusion and cohesion, and community economic development. As an award‑winning company, we are proud to be recognized as an industry leader for excellence in design and construction, green building, corporate social responsibility, diversity, equity and inclusion, customer service, and more.

Supporting Inclusion and Belonging

Tridel is committed to having a workforce that reflects the communities where we build, where everyone feels they belong, is physically and psychologically safe, and can reach their full potential. We embrace diversity while reinforcing equity and inclusion and are committed to building a team with a range of experiences and skills.

As an equal opportunity employer, we encourage all qualified individuals to apply, including those who self‑identify as Indigenous in Canada (First Nations, Métis, Inuit), are from racialized communities, and persons with disabilities. We remain committed to a barrier‑free recruitment and selection process and will provide accommodation upon request. If you require accommodation at any stage of the recruitment process, please email your request to [e-mail]. All information received will be handled in strict confidence.

As part of Tridel Group of Companies’ recruitment and selection process, we utilize Artificial Intelligence (AI) for candidate screening.