Director, Sales Strategy and Resident Experience

Extendicare; Markham; On-site; CAD 120,000 - 180,000; Full time

Job summary

Extendicare is seeking a Director of Sales Strategy & Resident Experience in Ontario to lead the regional sales function across a portfolio of retirement residences. You will report to the Regional Director of Operations and drive occupancy, revenue and resident experience with a focus on strategic pricing and portfolio performance.

You will partner with Operations, Finance and Marketing to implement pricing, education, and occupancy strategies; coach a high‑performing team; and ensure an

Responsibilities

• Lead and develop a regional sales team across a portfolio of retirement residences to achieve occupancy, revenue, market rate, and NOI targets.
• Collaborate with Operations, Finance and Marketing to optimize pricing, occupancy strategies, and resident experience.
• Drive lead generation and conversion, and manage resident rate increases and inventory utilization to maximize portfolio performance.
• Ensure a consistently exceptional customer experience for prospects, residents and families through coaching and accountability.

Job description

Job Description

Mission:

As the Director, Sales Strategy & Resident Experience, you will contribute to Extendicare's purpose of Helping People Live Better by leading the regional sales function across a portfolio of retirement residences. Reporting to the Regional Director of Operations, you will provide direct leadership to residence-based sales professionals and work closely with Operations, Finance, and Marketing to maximize portfolio performance. This role is accountable for developing and executing Key Performance Indicators that achieve occupancy, rate, revenue, and NOI objectives. Through your strategic thinking, operational execution, and coaching, you will build a culture of accountability and results while ensuring an exceptional experience for prospects, residents, and families.

Key Outcomes:

• Achieve portfolio occupancy, revenue, market rate, and NOI targets through the development and execution of regional sales, education, occupancy, pricing, and revenue strategies.
• Drive sustainable occupancy growth by increasing lead generation, conversion rates, and resident retention across the portfolio.
• Optimize pricing and revenue performance by maintaining competitive market positioning, managing resident rate increases, and ensuring optimal inventory management and suite utilization.
• Lead and develop a high-performing, accountable sales team that demonstrate Extendicare's Values and deliver results, including exceptional customer experience, and continuous quality improvement.
• Ensure consistent, exceptional customer experience throughout