Programmatic Campaign Lead — Hybrid & Data-Driven Growth

Interpublic; Toronto; Hybrid; CAD 63,000 - 70,000; Full time

Benefits offered by this job

Generous paid time off

Hybrid work model

Formal training opportunities

Global network of agencies

Job summary

Omnicom Media in Toronto, Canada is seeking a Sr. Analyst, Programmatic to lead end-to-end campaign management and optimization across major DSPs. You will analyze data, generate insights, and mentor junior team members while coordinating with internal planning teams to drive client KPIs.

The role requires 1–3 years of hands-on programmatic experience, strong analytics, and expertise in tagging, measurement, and ad servers. A hybrid work model and competitive compensation are offered.

Qualifications

• 1–3 years of hands-on programmatic campaign management.

Responsibilities

• Manage daily execution, optimization, and pacing of campaigns across DSPs.
• Develop strategies including targeting, bidding, and platform selection.
• Structure campaigns across Open Marketplace, PMPs, and PG deals.
• Provide QA on campaign setups performed by Coordinators.
• Use Omni to analyze performance and derive insights.
• Troubleshoot tagging, ad rendering, pixel discrepancies, and performance dips.
• Build and maintain campaign reports and dashboards.
• Present performance analyses and optimization recommendations.
• Collaborate with internal planning teams and mentor coordinators.

Skills

Programmatic campaigns

DSPs DV360

The Trade Desk

Amazon DSP

Campaign optimization

Analytics

Ad tagging

Measurement

Data analysis

Mentoring juniors

Tools

Google Analytics

Ad servers

Job description

Omnicom Media in Toronto, Canada is seeking a Sr. Analyst, Programmatic to lead end-to-end campaign management and optimization across major DSPs. You will analyze data, generate insights, and mentor junior team members while coordinating with internal planning teams to drive client KPIs.

The role requires 1–3 years of hands-on programmatic experience, strong analytics, and expertise in tagging, measurement, and ad servers. A hybrid work model and competitive compensation are offered.