Hybrid Programmatic Display & Video Manager

Cossette Media; Toronto; Hybrid; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Hybrid work

Vacation 3 weeks + 1 extra week

Wellness resources

Job summary

Cossette Media in Toronto is seeking an experienced programmatic media specialist to lead the development of world-class programmatic programs for top-tier clients. You will partner with digital leads to create programmatic-first media plans, manage a small team, and own DSP and direct buys, delivering activation, optimization and reporting.

Your background includes 5+ years in programmatic trading, experience with DV360, TTD and other DSPs, and a proven ability to translate performance data

Qualifications

• 5+ years of programmatic trading experience.
• Experience with DV360, ADSP, TTD, Yahoo, Quantcast required.
• Negotiating and managing Digital Direct buys across partners.
• Experience running full funnel campaigns focused on acquisition.
• Strong understanding of programmatic buying methods.

Responsibilities

• Lead the development of world class programmatic programs for top tier clients.
• Partner with digital leads to create programmatic-first media plans.
• Manage a team of 2 direct reports (coordinator, specialists).
• Own DSP management including QA, audience strategy, inventory selection, and reporting.
• Own Digital Direct buy management, negotiation, booking, and activation reporting.
• Engage with publishers, DSPs, ad exchanges and partners.
• Interpret performance data to surface actionable insights.
• Develop segmentation and optimization strategies to exceed client objectives.

Skills

Programmatic trading

DSP platforms

Digital Direct buys

Full funnel campaigns

Programmatic buying methods

Display/Video/Native

Digital analytics

Analytical skills

Cross-team collaboration

Presentation to stakeholders

Office suite

Tools

Google Workspace

Microsoft Office

Job description

Cossette Media in Toronto is seeking an experienced programmatic media specialist to lead the development of world-class programmatic programs for top-tier clients. You will partner with digital leads to create programmatic-first media plans, manage a small team, and own DSP and direct buys, delivering activation, optimization and reporting.

Your background includes 5+ years in programmatic trading, experience with DV360, TTD and other DSPs, and a proven ability to translate performance data