Director of Regional Sales

Jombine; Calgary; Hybrid; CAD 95,000 - 110,000; Full time

Job summary

A leading restoration company is seeking a Director of Regional Sales for Western Canada, focusing on developing franchise owners' sales capabilities across Alberta, BC, Saskatchewan, and Manitoba. This dynamic role involves coaching and building commercial relationships, with a salary range of $95,000 – $110,000 CAD plus performance-driven commission. The position requires significant travel, involving face-to-face coaching and relationship-building within the restoration industry.

Benefits

Comprehensive benefits package

Vehicle program

All travel expenses covered

Qualifications

• 10+ years of business development experience with a strong track record.
• Experience in franchise or multi-location operations is required.
• Background in commercial real estate or facilities management is preferred.

Responsibilities

• Coaching franchise owners to enhance their commercial sales strategies.
• Building relationships with regional and national commercial accounts.
• Creating sales campaigns adaptable across multiple franchise locations.

Skills

Direct sales experience

Coaching and mentoring abilities

Strategic thinking

Stakeholder management

Job description

Our client is hiring a Director of Regional Sales for Western Canada. This is a dynamic opportunity with a market-leading restoration company that's looking for someone who thrives on complexity and variety. You'll be building your own commercial business while coaching 14-18 franchise owners to become effective business developers in their local markets. Think sales hunter meets business coach meets strategic architect - designing and implementing sales initiatives that work across diverse franchise locations while driving your own commercial relationships.

THE WHO

Our client is a leader in the restoration and reconstruction space with nearly 400 locations serving commercial and residential customers across Canada. For over four decades, they've been the trusted name when disaster strikes, but they've identified a significant opportunity: their franchise network has untapped commercial potential that needs the right person to unlock it.

THE WHAT

You’ll cover BC, Alberta, Saskatchewan, and Manitoba, working with 14-18 franchise locations to help them develop their commercial business capabilities. Many of these franchise owners are excellent at restoration work but haven't fully developed their local commercial sales potential. Your role is to coach them on sales strategies, help them identify opportunities in their markets, and teach them effective networking and relationship building techniques. At the same time, you’ll be pursuing your own commercial relationships and creating scalable sales initiatives that benefit the entire network.

MUST HAVES

You need proven experience in both direct sales and developing others’ sales capabilities, ideally within franchise or multi‑location business environments. You must be comfortable working with independent business owners who need coaching and influence rather than direction. You should understand how to design sales strategies that can work across different markets while building your own commercial relationships with property managers, insurance adjusters, and facilities directors.

THE WHY

The restoration industry is stable, recession‑proof, and growing. Our client has built a strong foundation over 40+ years, and they’re ready to maximize the commercial potential within their franchise network. New leadership understands both the opportunity and what it takes to capture it. The Western region has motivated franchise owners who want to grow – they just need the right guidance and systems to make it happen effectively.

THE WHERE

Calgary or Edmonton preferred for travel efficiency. You’ll be traveling 50%+ across the four provinces because this role requires face‑to‑face coaching with franchise owners and relationship building with commercial prospects.

THE HOW

1. Franchise Sales Development – Transform franchise locations into proactive commercial business generators by coaching owners and their teams on sales strategies, local market identification, and relationship building techniques.
2. Omnichannel Initiative Creation – Develop and implement sales strategies, tools, and processes that can be adapted across different franchise locations, market sizes, and regional dynamics.
3. Direct Commercial Business Building – Generate $2 million in new business through your own commercial relationships while establishing 500+ contacts across key verticals who understand our client’s capabilities.

THE NUTS & BOLTS

Base of $95,000 – $110,000 CAD, plus performance‑driven commission structure with unlimited earning potential. Comprehensive benefits package, vehicle program, and all travel expenses covered.

YOUR DNA

• You’re that rare combination of hunter and teacher. You can build your own commercial relationships while simultaneously coaching franchise owners who’ve never thought of themselves as salespeople. You understand that working with franchise businesses means influencing people who own their own companies – they’re not employees you can direct, they’re partners you need to inspire and educate.
• You’re a strategic thinker who can design sales initiatives that work across different markets and business sizes. A process that works for a large franchise in Calgary might need to be adapted for a smaller operation in Regina. You can see the common principles while adjusting the execution for local realities.
• You excel at stakeholder management across multiple levels. One day you’re coaching a franchise owner on networking strategies, the next you’re presenting to a REIT’s facilities management team, the next you’re working with corporate marketing to develop tools that support franchise sales efforts. You can adapt your communication style while maintaining credibility with each audience.

What You’ll Be Doing Day‑to‑Day

Franchise Business Development Coaching

• Working directly with franchise owners to assess their local market opportunities and develop customized commercial sales strategies.
• Teaching franchise owners and their staff how to identify potential commercial clients in their markets – hotels, restaurants, retail chains, office buildings, etc.
• Coaching them on networking techniques, relationship building, and consultative sales approaches that work in the restoration industry.
• Helping franchise locations understand their operational capabilities so they can pursue opportunities they can actually deliver on successfully.
• Developing sales tools, scripts, and processes that franchise owners can use to approach commercial prospects professionally.

Omnichannel Sales Initiative Development

• Creating sales campaigns and initiatives that can be implemented across multiple franchise locations with regional adaptations.
• Working with corporate marketing to develop commercial‑focused materials that support franchise sales efforts.
• Designing referral programs and partnership strategies that benefit the entire franchise network.
• Building systems for sharing successful strategies and best practices across franchise locations.

Direct Commercial Relationship Building

• Building strategic relationships with regional and national commercial accounts – REITs, property management companies, hotel chains, restaurant groups.
• Developing partnerships with insurance adjusters who handle larger commercial claims.
• Attending industry events and trade shows to build market presence for both corporate and franchise locations.
• Managing complex sales cycles that involve multiple franchise locations and corporate coordination.
• Working with corporate leadership to pursue enterprise‑level opportunities that require coordinated multi‑location delivery.

Strategic Coordination and Support

• Collaborating with Regional Business Coaches to align sales initiatives with operational capabilities at each location.
• Providing regular training and support to help franchise owners build their sales confidence and capabilities.
• Tracking and measuring the success of different sales initiatives to identify what works best in different market conditions.
• Supporting franchise owners in developing their local commercial reputations and market presence.

Experience and Background Required

• 10+ years of business development experience with a strong track record of both direct sales and developing others’ sales capabilities.
• Proven experience working with franchise businesses, multi‑location operations, or similar models where you influence independent business owners.
• Experience developing and implementing sales strategies that can be adapted across different markets and business sizes.
• Background working with commercial real estate, property management, facilities management, or related industries strongly preferred.
• Track record of building strategic partnerships and managing complex stakeholder relationships.

Travel and Location Requirements

• 50%+ travel across BC, Alberta, Saskatchewan, and Manitoba.
• Calgary or Edmonton base strongly preferred for logistics and cost efficiency.
• Extensive face‑to‑face interaction required with both franchise locations and commercial prospects.

COMPENSATION & BENEFITS

Base salary of $95,000 – $110,000 CAD, plus commission structure that rewards both direct sales success and the commercial growth you generate through franchise development. Comprehensive benefits package.