Director of Loyalty Economics & Growth Strategy

Bond Brand Loyalty; Canada; Hybrid; CAD 136,000 - 167,000; Full time

Benefits offered by this job

Hybrid work

Health & wellness

Retirement planning

Learning programs

Internal mobility

Recognition programs

Job summary

Bond Brand Loyalty is seeking a Director, Strategic Advisory to shape the financial and strategic foundations of loyalty and customer solutions. You will influence investment decisions and commercial value across B2C, B2B, and B2B2C contexts, partnering with senior leaders to drive profitable growth.

The role combines loyalty financial expertise, strategic advisory, executive leadership, and growth enablement to support client success and internal capability building. Hybrid work model.

Qualifications

• Bachelor's degree required; MBA/masters preferred.
• 8+ years in loyalty financial strategy and commercially viable solutions.
• Experience with loyalty financial modeling, P&L, investment analysis.
• Experience with senior executives (CFO, CEO, CMO) and consulting or client-side loyalty leadership.
• Ability to balance strategic thinking, financial rigor, and practical delivery.

Responsibilities

• Lead financial strategy components of loyalty and customer engagement solutions.
• Develop, oversee, and validate sophisticated financial models, loyalty levers, P&Ls, investment cases.
• Translate loyalty strategy into clear financial requirements and value creation opportunities.
• Partner with strategy design, analytics, CRM, research and other practice teams.
• Support scalable financial tools and methodologies to strengthen loyalty finance capabilities.

Skills

Loyalty finance

Loyalty economics

Financial modeling

P&L development

Investment analysis

Monetization streams

Business case development

CFO/CEO dialogue

Executive communication

Education

Bachelor's degree

Master's preferred

Job description

Bond Brand Loyalty is seeking a Director, Strategic Advisory to shape the financial and strategic foundations of loyalty and customer solutions. You will influence investment decisions and commercial value across B2C, B2B, and B2B2C contexts, partnering with senior leaders to drive profitable growth.

The role combines loyalty financial expertise, strategic advisory, executive leadership, and growth enablement to support client success and internal capability building. Hybrid work model.