Director of Business Development

Wagonmaster Group; Edmonton; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Vehicle and travel reimbursement

Competitive compensation with bonuses

Job summary

Wagonmaster Group in Edmonton, Alberta, is seeking a Director of Business Development to lead the Edmonton Business Development team as the current director retires.

This is a hands-on leadership role for someone who enjoys coaching people, building customer relationships, and helping a sales team succeed. You'll spend time in the field working alongside Business Developers, supporting customer meetings, growing territories, and driving sales performance. Hybrid work with travel.

Qualifications

• Bachelor's degree or equivalent business experience.
• CRM experience.
• Strong Microsoft Office skills.
• Valid driver's licence.
• Reliable personal vehicle.
• Valid passport with the ability to travel to the United States.
• Legally eligible to work in Canada.

Responsibilities

• Lead, coach and support a team of Business Developers across Edmonton.
• Conduct regular ride‑alongs and provide in‑field sales coaching.
• Build strong relationships with customers and business partners.
• Work with Business Developers to identify opportunities and grow existing accounts.
• Develop regional sales strategies and support territory growth.
• Recruit, onboard and mentor new Business Developers.
• Monitor sales activity, forecasts and CRM performance.
• Partner with senior leadership to achieve company goals.

Skills

Leadership

Coaching

B2B sales

Territory planning

CRM

Relationship management

Team management

Education

Bachelor's degree or equivalent

Tools

CRM systems

Microsoft Office

Job description

Director of Business Development

Edmonton, Alberta (Hybrid)
Travel Throughout Edmonton + Occasional U.S. Travel
Full-Time | Permanent
First-Year On-Target Earnings (OTE): $90,000–$120,000

Join Wagonmaster Group

Wagonmaster Group is the exclusive Canadian distributor of BG Products and a respected leader in the automotive maintenance industry.

We're looking for an experienced Director of Business Development to lead our Edmonton Business Development team as our current Director prepares for retirement after a successful career.

This is a hands-on leadership role for someone who enjoys coaching people, building customer relationships, and helping a sales team succeed. You'll spend time in the field working alongside Business Developers, supporting customer meetings, growing territories, and driving sales performance.

What You’ll Do

• Lead, coach and support a team of Business Developers across Edmonton
• Conduct regular ride‑alongs and provide in‑field sales coaching
• Build strong relationships with customers and business partners
• Work with Business Developers to identify opportunities and grow existing accounts
• Develop regional sales strategies and support territory growth
• Recruit, onboard and mentor new Business Developers
• Monitor sales activity, forecasts and CRM performance
• Partner with senior leadership to achieve company goals

What We’re Looking For

We're looking for a leader who enjoys developing people and growing business.

The ideal candidate will have:

• At least 3 years of experience managing quota‑carrying outside B2B sales representatives
• Experience conducting regular ride‑alongs and coaching sales representatives in the field
• Experience leading geographically dispersed sales teams
• Strong business development, relationship management and territory planning skills
• Experience recruiting, mentoring and developing sales professionals

Automotive industry experience is strongly preferred, including:

• Automotive Maintenance Products
• Automotive Aftermarket
• Automotive Chemicals
• Automotive Parts
• Lubricants
• Fleet Maintenance
• Heavy‑Duty Truck
• Commercial Vehicle
• Industrial Distribution
• Automotive OEM

Candidates with a genuine passion for the automotive industry are encouraged to apply.

Please note: This position requires direct leadership of quota‑carrying outside B2B sales representatives. Experience providing coaching or guidance without direct management responsibility is not considered equivalent experience.

Qualifications

• Bachelor's degree or equivalent business experience
• CRM experience
• Strong Microsoft Office skills
• Valid driver's licence
• Reliable personal vehicle
• Valid passport with the ability to travel to the United States
• Legally eligible to work in Canada

Why Join Wagonmaster Group?

• Lead an established Ontario Business Development team
• Join a respected Canadian automotive company
• Work with premium BG Products
• Competitive compensation plus performance incentives
• Vehicle and travel reimbursement
• Long‑term career opportunity with a stable, growing organization