Director, E-Commerce

Medline Canada, Corporation; Mississauga; On-site; CAD 100,000 - 150,000; Full time

Job summary

A leading healthcare solutions company is seeking a Director of E-Commerce to spearhead B2B online strategy and drive revenue growth in Canada. The role entails optimizing customer experiences and developing competitive ecommerce strategies while collaborating with various departments to enhance conversions for Medline products.

Benefits

Competitive compensation and benefits

Career growth and training opportunities

Paid vacation and personal days

Employee Assistance Program (EAP)

DPSP match program

Qualifications

• 7-10 years in Ecommerce marketing, especially in B2B.
• Experience managing large-scale B2B Ecommerce operations.
• Strong communication and collaboration skills.

Responsibilities

• Lead platform development and customer experience optimization.
• Manage ecommerce metrics and continuous improvement.
• Drive profitable revenue growth through engagement strategies.

Skills

Ecommerce strategy development

Digital marketing expertise

Data analysis

Creative problem-solving

SEO

Education

Bachelor’s degree in Marketing, Communications, Business, Engineering, or related field

Tools

Google Analytics

SAP Commerce Cloud

Magento

Job description

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Value Proposition
As a leading partner in healthcare, Medline Canada's purpose is "Together Improving Care"—committed to the health and well-being of our customers, employees, partners, and communities. We employ diverse top talent focused on growth and making a difference across Canada.

Our Employee Value Proposition includes:

• Collaborative work environment with engaged employees
• Competitive compensation and benefits, including LTD & Insurance
• DPSP match program
• Annual Employee Appreciation Week
• Paid vacation and personal days
• Lifeworks Employee Assistance Program (EAP)
• Career growth and training opportunities
• Open communication with Senior Leaders
• Tailored incentives, such as home office reimbursement
• Employee referral and education support programs
• Fitness subsidies, recognition programs, social activities, and more

Job Summary
The Director, E-Commerce leads Medline Canada's B2B online strategy, focusing on market share growth and increased conversion to Medline Brand products. Responsibilities include platform development, customer experience optimization, and online sales growth for non-EDI Post-Acute and Acute off-contract customers, driving profitable revenue growth.

The role involves cross-functional leadership to drive revenue, margins, and customer retention through engaging content, SEO/SEM strategies, and promoting Medline Brand conversions, upsells, and cross-sells. The candidate must understand Ecommerce sales and marketing, build scalable operations, and deliver new capabilities for growth in Canada.

Core Job Responsibilities

• Develop and implement ecommerce strategies to increase market share, profitability, and customer conversion. Set KPIs and achieve Ecommerce Deal Thesis.
• Participate in platform development, ensuring seamless customer experience and scalability.
• Promote Medline Brand conversion through targeted campaigns, pricing, and bundling.
• Oversee UX/UI to optimize navigation, search, and purchase processes.
• Collaborate with Sales, Marketing, Product Management, and IT to align initiatives.
• Monitor ecommerce metrics and use data insights for continuous improvement.
• Manage budget and optimize ROI.
• Implement AI-driven solutions for personalization, operational efficiencies, and demand forecasting.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Engineering, or related field.
• 7-10 years in Ecommerce marketing, digital marketing, or online sales, especially in B2B contexts.
• Experience managing large-scale B2B Ecommerce operations.
• Proficiency with Ecommerce platforms (e.g., SAP Commerce Cloud, Magento).
• Knowledge of Web Development fundamentals (UX/UI, HTML, CSS).
• Experience with analytics tools (Google Analytics, Tableau).
• Expertise in SEO, SEM, paid search, remarketing.
• Familiarity with CRM and ERP systems (SAP, Salesforce).
• Interest in AI applications for business growth.
• Strong data analysis and strategic skills.
• Excellent communication and collaboration skills.
• Creative problem-solving abilities.
• Ambassador of Medline’s CARES culture.

About Medline Canada
With 550+ employees and distribution centers coast-to-coast, Medline Canada provides healthcare solutions across the continuum of care.

Diversity & Inclusivity
We encourage applications from marginalized groups, including Indigenous peoples, racialized persons, women, persons with disabilities, and LGBTQ+ individuals.

Accessibility
We adhere to AODA principles, providing accommodations during the application process. Contact [e-mail] for support.

All qualified candidates are encouraged to apply; Canadians and permanent residents are prioritized.

Primary Location
CA-ON-Mississauga

Seniority level

• Director

Employment type

• Contract

Job function

• Management and Manufacturing

Industries

• Medical Equipment Manufacturing