39065558134 - E-Commerce Lead

Activate Talent; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company in the wellness sector is seeking an Ecommerce Lead to enhance their online storefront and drive growth initiatives. This pivotal role involves managing the Shopify site and implementing marketing strategies to optimize customer acquisition and retention, requiring a blend of analytical and creative expertise.

Qualifications

• 5+ years of experience in DTC ecommerce or digital marketing.
• Hands-on experience with Shopify.
• Strong understanding of performance marketing.

Responsibilities

• Optimize the Shopify ecommerce site to drive growth and conversion.
• Manage site performance and CRO strategies.
• Coordinate with paid media partners for marketing efforts.

Skills

Performance marketing

Data analytics

CRO strategies

Email marketing

Customer retention

Project management

Creative asset development

Tools

Shopify

Triple Whale

Klaviyo

Postscript

Meta Ads

Google Ads

Job description

Schedule: Full Time | Monday to Friday 8am to 5pm

Timezone: PST - Pacific Time Zone

Location: 100% remote

Salary: Open to be negotiated depending on the experience

About the Brand
This fast-growing wellness company is redefining the standard for clean, high-performance supplements rooted in simplicity, transparency, and efficacy. With a deep commitment to quality ingredients and exceptional customer care, the brand has quickly become a trusted favorite among health-conscious consumers. Their direct-to-consumer model puts them in constant dialogue with their audience, allowing them to respond with agility, empathy, and innovation.

About the Role – Why It Matters
The Ecommerce Lead will be a cornerstone of the brand’s next phase of growth. Tasked with owning and scaling the Shopify storefront, this person will drive the digital experience from discovery to checkout. Beyond just managing site performance, they’ll be a strategic force behind growth initiatives — blending CRO strategies, lifecycle marketing, paid media coordination, and data analytics to optimize every customer touchpoint.

This is a cross-functional role for someone who’s equally analytical and creative, and who thrives at the intersection of product, marketing, and tech. With tools like Triple Whale, Klaviyo, and Postscript at your fingertips, you’ll play a pivotal role in shaping acquisition, retention, and revenue performance in one of the most exciting categories in DTC.

Key Responsibilities

• Own and optimize the Shopify ecommerce site to drive growth, conversion, and customer experience.
• Manage site performance including merchandising, landing page development, user experience improvements, and CRO strategies.
• Collaborate with development partners to implement front- and back-end updates, integrations, and feature improvements.
• Oversee performance marketing efforts in partnership with internal stakeholders and external paid media partners (Meta, Google, etc.).
• Utilize platforms such as Triple Whale for analytics, attribution, and performance reporting.
• Work closely with retention platforms (e.g., Klaviyo, Postscript, Attentive) to manage email and SMS lifecycle campaigns.
• Develop and execute paid media strategies with a focus on customer acquisition and ROAS.
• Partner with creative and brand teams to develop high-performing creative assets for digital and paid channels.
• Monitor KPIs, provide actionable insights, and drive continuous improvement across all ecommerce touchpoints.
• Stay current with DTC trends, tools, and technologies with an emphasis on beauty, wellness, or adjacent categories.

Qualifications

• 5+ years of experience in a DTC ecommerce or digital marketing role.
• Hands-on experience managing and optimizing Shopify sites.
• Deep understanding of performance marketing and DTC growth levers.
• Experience with analytics tools like Triple Whale or similar.
• Proficiency with Klaviyo, SMS platforms (e.g., Postscript, Attentive), and marketing automation.
• Ability to manage cross-functional projects involving developers and creative teams.
• Proven track record working with paid media partners and managing media budgets.
• Strong grasp of customer retention and lifecycle marketing strategies.
• Industry experience in beauty, wellness, personal care, or supplements preferred.
• Analytical mindset with a creative approach to solving problems and improving user experience.