Lead, Ecommerce Analytics

Moose Knuckles Canada; Montreal (administrative region); On-site; CAD 85,000 - 125,000; Full time

Benefits offered by this job

Paid Personal Days

Employee Assistance Program

Employee Loyalty Reward Program

Generous welcome gift

Free Gym Access

Discounts

Free Parking

Day Off On Your Birthday

Discounts

Job summary

A leading luxury fashion brand is seeking a Lead to build and drive its E-Commerce analytics function. The role involves managing advertising analytics, creating tools, and fostering data-driven decision-making across teams. Ideal candidates have a Bachelor's degree, at least 5 years in analytics, and a strong understanding of E-Commerce metrics. Joining this global brand offers the chance to work with industry leaders in a fast-paced environment.

Qualifications

• Minimum of 5 years’ experience in analytics with proven track of scaling an analytics function.
• Ability to simplify data-complex problems.
• Highly analytical, data-driven, and ROI-focused.
• Experience with data visualization tools, ideally PowerBI.
• Experience with web analytics, ideally Google Analytics.
• Ability to simplify data-complex problems.
• Highly analytical, data-driven, and ROI-focused.

Responsibilities

• Own and evolve the paid and owned channels analytics.
• Develop tools and reporting dashboards for the E-Commerce Team.
• Partner closely with channels owners for cross-functional initiatives.
• Recommend incremental advertising investments that meet financial business needs.
• Manage GA4 analytics, channels attribution, and attribution modeling.
• Drive data-informed decisions to optimize the customer journey and maximize revenue while collaborating with the Online Merchandising Team.
• Collaborate with FP&A on the overall demand planning and guide the channels specialists on their targets to maximize paid media ROI.
• Develop tools and reporting dashboards for the E-Commerce Team to help with their day-to-day operations as well to drive actionable insights.
• Govern the roadmap of all ongoing improvements to data flows and structures while keeping stakeholders informed.
• Stay abreast of emerging tools and technologies to provide informed recommendations around industry best practices.
• Oversee and prioritize analytics projects/requests to ensure a balance between business impact, scope, and velocity.
• Partner closely with our paid and owned channels owners, Online Merchandising Team, and Finance to deliver on cross-functional initiatives.
• Establish a deep understanding of the E-Commerce business, its data and patterns to become a key thought partner to other business units.
• Foster a culture of data-driven decision making, creativity, and accountability.

Skills

Analytics expertise

Data-driven decision making

E-Commerce analytics knowledge

Understanding of KPIs (CAC, LTV, ROAS)

Experience with PowerBI

Experience with Google Analytics

Education

Bachelor’s degree in mathematics or related field

Tools

PowerBI

Google Analytics

Job description

We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism.

WHO WE ARE

We are bold, we are tenacious, we are courageous and brave.

We are a cast of characters;

We embrace our differences and we share our likenesses.

Some of What’s in it for You!

• Paid Personal Days
• Employee Assistance Program
• Employee Loyalty Reward Program
• Generous welcome gift
• Company events
• Free Gym Access
• Free Parking
• Day Off On Your Birthday
• Discounts

We are looking for an analytical-focused Lead to build and drive our E-Commerce analytics function. Reporting to the Vice-President of E-Commerce and Digital Marketing, this role is responsible for driving advertising analytics, media measurement including testing & experimentation, demand forecasting, and planning. The Lead will be working closely with the Online Merchandising Team on conversion rate optimization while delivering actionable insights to inform strategic initiatives. This role is ideal for someone who thrives in a fast-paced and results-driven environment while embarking in its next stage of growth.

Some of what you'll do:

Channels & Conversion rate Analytics (50%)

• Own and evolve the paid and owned channels analytics with an objective of driving efficiencies in customer acquisition while maximizing LTV/CAC
• Define and execute an analytics roadmap that leverages automation to solve complex problems
• Build the testing and experimentation channels roadmap to drive analytics innovation in collaboration with the channels specialists
• Recommend incremental advertising investments that meet financial business needs
• Manage GA4 analytics, channels attribution, and attribution modeling
• Drive data-informed decisions to optimize the customer journey and maximize revenue while collaborating with the Online Merchandising Team
• Collaborate with FP&A on the overall demand planning and guide the channels specialists on their targets to maximize paid media ROI

Tools Development (30%)

• Develop tools and reporting dashboards for the E-Commerce Team to help with their day-to-day operations as well to drive actionable insights
• Govern the roadmap of all ongoing improvements to data flows and structures while keeping stakeholders informed
• Stay abreast of emerging tools and technologies to provide informed recommendations around industry best practices
• Oversee and prioritize analytics projects/requests to ensure a balance between business impact, scope, and velocity

Team Support (20%)

• Partner closely with our paid and owned channels owners, Online Merchandising Team, and Finance to deliver on cross-functional initiatives
• Establish a deep understanding of the E-Commerce business, its data and patterns to become a key thought partner to other business units
• Foster a culture of data-driven decision making, creativity, and accountability

Some of what you'll need:

• Bachelor’s degree in mathematics or a related analytical field
• A minimum of 5 years’ experience in analytics with proven track of scaling an analytics function
• Understanding of E-Commerce analytics, media buying and digital attribution KPIs (CAC, LTV, ROAS, conversion rate) is a strong asset
• Experience with data visualization tools ideally PowerBI
• Experience with web analytics ideally Google Analytics
• Ability to simplify data-complex problems
• Highly analytical, data-driven, and ROI-focused

Why Join Us?

At Moose Knuckles, you’ll be part of a global brand rewriting the rules of modern luxury. You’ll work with fearless creatives and industry leaders who believe great ideas deserve great execution. We move fast, dream big, and leave our mark. If you’re ready to shape the conversation around one of fashion’s most distinctive voices—join us.

Given the international nature of our business and of this position, the candidate will be required to communicate effectively, on a regular basis, with various stakeholders (co-workers, colleagues, customers, suppliers, etc.) located in Canada outside Quebec or throughout the world. Proficiency in languages other than French (notably, English) will be an asset for the successful candidate.