Director, Digital Marketing

Think Research Corporation; Toronto; Remote; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a visionary Digital Marketing Director to lead their digital marketing strategy. This role involves engaging B2C and B2B audiences through innovative digital channels, optimizing website experiences, and executing impactful campaigns. The ideal candidate will thrive in a fast-paced environment, utilizing tools like Salesforce Marketing Cloud and various paid media platforms to drive measurable growth. Join a forward-thinking company that values teamwork, innovation, and making a notable impact in healthcare, while enjoying a fully remote work environment and generous benefits.

Benefits

Fully remote work environment

4 weeks paid vacation plus 6 personal days

Employer-paid benefits

Mentorship and development opportunities

Qualifications

• 8+ years in digital marketing with B2C and B2B experience.
• 3+ years in a leadership role managing a team.

Responsibilities

• Lead digital marketing strategy for brand awareness and lead generation.
• Oversee performance and optimization of website portfolio.

Skills

Digital Marketing Strategy

Data Analysis

B2C Marketing

B2B Marketing

Leadership

Communication Skills

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Google Ads

Meta (Facebook/Instagram)

LinkedIn

Zapier

Postman

Smartsheet

Wordpress

Elementor

Google Analytics

Job description

Think Research is an industry leader in delivering knowledge-based digital health software solutions. Our mission is to organize the world’s health knowledge so everyone gets the best care. We create cutting-edge, evidence-based healthcare technology solutions that support the clinical decision-making process, standardize care, and improve patient outcomes. For over a decade, our cloud-based, EMR-agnostic digital tools have empowered clinicians around the world and positively impacted millions of patients across the continuum of care – including primary physician care, acute care hospitals and surgical suites as well as community and seniors care. We are proud to serve as a trusted health system partner to a rapidly growing, global client base that spans five continents across more than 13,000 healthcare facilities, with a clinical audience of over 300,000 doctors, nurses and pharmacists. If you are looking to improve patient care and are passionate about technology — look no further.

We are seeking an experienced and visionary Digital Marketing Director to lead our digital marketing strategy and execution. This role will be instrumental in shaping how we engage both B2C and B2B audiences through digital channels. You'll lead a talented team focused on optimizing our website experience, executing high-performing campaigns, and driving engagement across paid media and marketing automation platforms.

You will bring strong expertise in Salesforce Marketing Cloud and paid platforms, including Google Ads, Meta, and LinkedIn. The ideal candidate thrives in a fast-paced environment, is data-driven, and has a passion for building experiences that drive measurable growth.

Key Responsibilities

• Lead the development and execution of a comprehensive digital marketing strategy to drive brand awareness, engagement, and lead generation across B2C and B2B audiences.
• Oversee the performance, user experience, and optimization of the Think Research website portfolio.
• Manage full-funnel digital campaigns across paid media platforms: Google Ads, Meta (Facebook/Instagram), and LinkedIn.
• Design and execute automated marketing journeys using Salesforce Marketing Cloud to support lifecycle marketing, lead nurturing, and member engagement.
• Set and monitor digital KPIs; regularly analyze performance data and implement improvements based on insights.
• Lead, coach, and grow a high-performing digital marketing team.
• Manage agency and vendor relationships to scale campaigns and digital innovation.
• Collaborate cross-functionally with content, product, sales, and IT teams to align digital initiatives with business goals.

Qualifications

• 8+ years of experience in digital marketing, with a mix of B2C and B2B strategy and execution.
• 3+ years in a leadership role, with demonstrated success managing and developing a team.
• Strong hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.) and knowledge of data automation tools including Zapier, Postman and webhooks.
• Strong project management skills and experience with work management tools such as Smartsheet.
• Expertise in managing paid media campaigns across Google, Meta, and LinkedIn.
• Solid understanding of website optimization, Wordpress and Elementor, SEO best-practices, and performance tracking (Google Analytics, Looker Studio, etc.).
• Proven success collaborating with agencies and external vendors.
• Data- and results-driven mindset, with strong analytical and reporting skills.
• Excellent communication, leadership, and stakeholder management abilities.
• Experience in marketing to healthcare or professional audiences is a strong asset.
• Experience in regulated industries is a plus.

Why Us

• Fully remote work environment.
• 4 weeks paid vacation plus 6 personal days.
• Benefits employer paid.
• It's not every day that you have the chance to change the way your friends and family are cared for - Make an impact!
• Be a part of the digital disruption happening in healthcare and do challenging, meaningful work.
• We’re growing, and so will you with leaders who will support your development through mentorship and other opportunities.
• Culture & Collaboration: Think Research is founded on five key values that drive what we do for our clients and for each other. Our core values are extremely important to us. Are they aligned with yours?
• TEAMWORK: Win as a team. We win by working together and embracing inclusion. Our diverse strengths fuel our success.
• HONOUR: Act with integrity. We act with honour, ethics and integrity, always.
• INNOVATION: Drive customer-centric solutions. We embrace forward-thinking and empower our team to explore bold ideas that solve our customers’ most pressing challenges.
• NOTABLE IMPACT: Empower our customers and communities. We aim to surprise and delight our customers, users and communities through dedication and service.
• KNOWLEDGE: Embrace continuous growth. We are curious and share our knowledge to fuel our progress, enabling us to adapt and thrive.

This job posting is for an immediate, current opening in our Marketing department. If you are selected, you will be contacted for an interview to discuss your qualifications and the position in detail.

Think Research’s Commitment to Diversity, Equity, Inclusion & Belonging

Think Research and all subsidiaries are proud to be an equal opportunity employer and is committed to creating a diverse and inclusive workplace, free of discrimination and harassment.

We provide equal employment opportunities (EEO) to all employees and applicants regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Think Research’s Commitment to accessibility

We are committed to providing accommodations for people with disabilities. Should you require an accommodation, we would like to work with you to meet your needs.