Marketing Strategy & Analytics, Associate Manager/Manager – Korean Speaking (Bangkok Based – Re[...]

Agoda; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player in online travel booking is seeking a driven individual to join their Performance Marketing Team. In this dynamic role, you will manage relationships with Meta Search Engine partners, optimize marketing strategies, and leverage data-driven insights to enhance hotel booking sales. This innovative firm values analytical thinking and effective communication, offering a collaborative environment where your contributions can significantly impact the travel experience for customers worldwide. If you're passionate about marketing and technology, this opportunity is perfect for you.

Qualifications

• Fluent in English and Korean with strong communication skills.
• Proficient in business intelligence tools and data warehousing.

Responsibilities

• Manage marketing spend with large Meta Search Engine partners.
• Track performance and deliver actionable insights to improve results.

Skills

Analytical Skills

Problem-Solving Skills

Communication Skills

Self-Motivation

Commercial Acumen

Education

Bachelor Degree in Computer Science

Degree in Statistics/Math

Degree in Economics and Finance

Engineering Degree

Tools

SQL

Tableau

MS Excel

Job description

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose - Bridging the World Through Travel

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness. We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

Get to Know Our Team:

The Performance Marketing Team of Agoda is a world leader in online marketing. We are highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of our customers.

With Performance Marketing, MSE is a business development and marketing role within Agoda’s marketing department. It involves working with online vertical search advertisers (Meta Search Engines) to drive hotel booking sales.

In this role, you'll get to:

1. Own and manage marketing spend with large Meta Search Engine (MSE) partners within and outside South Korea.
2. Manage the commercial relationship with MSE partners, including commercial terms, bidding and pricing strategies, and technical implementation.
3. Decide in coordination with the Bidding and Pricing teams strategies that deliver expected ROIs and revenue growth.
4. Track detailed performance/KPIs and deliver regular data-driven actionable insights to improve results.
5. Succinctly communicate the results, ideas, and business statistics with different stakeholders.
6. Ensure the advertiser implements the right Agoda APIs and related technological innovations.
7. Be immersed and intimately familiar with the entire booking funnel including the user experience and conversion drivers between the advertiser and Agoda.
8. Build long term relationships with advertisers that foster new opportunities and continuous growth in return from advertising dollars.

What you’ll need to succeed:

1. Bachelor Degree in Computer Science/Statistics/Math or Engineering or Economics and Finance.
2. Fluent in English and Korean with strong communication skills (both written and verbal).
3. Self-motivated person with “Get it done!” attitude.
4. Passionately analytical with strong ability to think logically and excellent problem-solving skills.
5. Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel.
6. Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen.
7. Ability to represent Agoda with experience in interacting with external senior level executives.
8. Strong analytical and statistical analysis skills to extract insights and recommendations.

It’s great if you have: Proven business development and/or account management track record with experience in online marketing.

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.