Digital Marketing & Social Media Manager (Great Big Game Show)

The Escape Game; Vaughan; On-site; CAD 50,000 - 85,000; Full time

Job summary

A leading entertainment provider seeks a Digital Marketing Manager to enhance the online presence of their new experience, Great Big Game Show. The role involves managing social media, email marketing, influencer partnerships, and digital advertising. Ideal candidates will blend strong copywriting skills with a guest-focused approach, driving engagement and community building.

Qualifications

• Strong copywriting skills required.
• Experience in managing social media and digital marketing.

Responsibilities

• Manage content calendar and social media posts.
• Develop and optimize email marketing campaigns.
• Build relationships with influencers for customer acquisition.

Skills

Copywriting

Social Media Management

Digital Marketing

Tools

Hubspot

Job description

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This range is provided by The Escape Game. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$50,000.00/yr - $85,000.00/yr

Direct message the job poster from The Escape Game

Salary Range: $50,000.00 To $85,000.00 Annually

TEG Level:HQ Associate (You'll own projects but won’t have direct reports to start)

Growth Path:Sr Manager, Director, Sr Director

Reports to:Sr Manager of Marketing

The Role:

Great Big Game Show is a brand-new experience from the creators of The Escape Game. We’re currently open in 11 cities—and growing fast. By the end of the year, we’ll be in 19 locations.

The Digital Marketing Manager will help shape how people discover, talk about, and come back to Great Big Game Show. This role involves managing online presence—from strategy to execution—across social media, email, influencer partnerships, PR, digital advertising, and the website.

It’s more than just posting content and responding to comments—it’s about creating engaging digital experiences that generate word-of-mouth, build a loyal community, and excite the audience. The ideal candidate is a strategist and creator, blending strong copywriting skills with a guest-focused hospitality approach, always seeking fun, trends, and ways to keep fans engaged.

Pay:

$50,000.00 To $85,000.00 Annually. Salary depends on experience and skills.

Responsibilities:

Social Media

Manage content calendar, create and publish posts, keep channels active, on-brand, and lively. Monitor trends, engage with followers, and find creative ways to foster conversations.

Email Marketing

Develop and optimize campaigns in Hubspot to promote store launches, offers, and updates. Ensure email journeys are fun, relevant, and encourage repeat visits.

Influencer Partnerships

Build relationships with influencers to increase local discovery and customer acquisition. Handle outreach, gifting, and track performance to ensure impactful partnerships.

Public Relations

Lead media outreach for openings and brand moments. Pitch stories, manage press contacts, and coordinate with local PR teams to maintain visibility.

Website Updates

Update content in our CMS to keep it current and optimized for conversions. Collaborate with design and development teams on larger projects.

Digital Advertising

Manage paid campaigns across Meta, Google, and other platforms. Coordinate creative assets, monitor budgets, and analyze campaign results.

Additional Details:

- 40-50 hours per week, with potential for more based on projects and priorities.

- Must be a strong copywriter.

- Maintain a positive attitude.

- This role is in person at our Brentwood office (4 days/week).

Who We Are

Our Mission: To design and deliver epic interactive experiences for every guest. To lead and innovate in the escape game industry and disrupt entertainment.

Our Values:

• Excellence: Striving to be the best.
• Passion: Loving our guests, brand, and games.
• Growth: Expanding our business and developing our team.
• Integrity: Honoring God through honesty, fairness, and generosity.
• Teamwork: Achieving goals through collaboration.
• Creativity: Pushing boundaries of possibility.

Please include examples of your work in your application.

Additional Details

• Seniority level: Entry level

• Employment type: Full-time

• Job function: Marketing and Sales

• Industries: Entertainment Providers

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