Director of Marketing and Digital

RMUS Canada; Mississauga; On-site; CAD 100,000 - 120,000; Full time

Job summary

A leading North American robotics company is seeking a Director of Marketing and Digital to spearhead their marketing strategy and digital presence. This role requires a seasoned professional with extensive B2B experience, aiming to drive growth and market share. The ideal candidate will oversee all marketing campaigns and digital assets, ensuring alignment with strategic goals. This is a full-time in-person position based in Mississauga, Ottawa, or Calgary, offering a competitive salary and benefits.

Benefits

Competitive salary

Comprehensive health benefits

RRSP matching program

Performance bonus participation

Qualifications

• 10-12 years of marketing experience in a B2B environment.
• Experience in developing and managing marketing strategies.

Responsibilities

• Develop overall marketing strategy and annual execution plan.
• Manage campaign execution and track results.
• Increase brand awareness and market share.

Skills

B2B Marketing

Digital Marketing

Content Creation

Project Management

Relationship Building

Tools

Marketing Automation Tools

Digital Marketing Tools

Job description

Direct message the job poster from RMUS Canada

At Rocky Mountain Unmanned Systems (RMUS), we have big goals. Every day, we ask how we can improve for our customers and deliver results. We’re a leader in one of the fastest-growing, most exciting industries today. This is not about superficial social media posts; it’s about pioneering flying cars (literally). In five years, our team has grown from zero to well into the 8-figure revenue range, surpassing our goals at every turn. Our next big goal requires smart strategy, excellent execution, tight teamwork, boldness, creativity, and a relentless pursuit of greatness.

Our customers are serious professionals doing serious jobs—saving lives and keeping the lights on. They don’t mess around, and neither do we (though we still find time to have fun). We are looking for a special person to join our senior management team as our first Director of Marketing and Digital as we aim for our next growth milestone. We’ve reached the first level; now it’s time to level up. Are you ready to build the strategy to take us there? Can you recruit and lead a team (and AI agents) to execute it? Can you think and do? Are you willing to push yourself to be great and help a company become great? If so, read on.

RMUS is the leading provider of Remotely Operated and Autonomous Robotics in North America. We offer cutting-edge equipment, industry-leading training programs (online and in-person), and professional and technical support services. Our offices are in Mississauga (ON), Ottawa (ON), Montreal (QC), and Calgary (AB). Our partners are from all over—including the US, Europe, Australia, China, and Vietnam. We serve three core verticals: Public Safety, Industrial, and Military. We specialize in developing enterprise-wide robotics programs that enhance situational awareness and inspection capabilities, leading to better decision-making. Our solutions are used daily by industrial, commercial, government (all levels), and educational entities across Canada and the USA, and are gaining international interest.

Our Director of Marketing and Digital will be a seasoned professional with extensive B2B experience in a technical field. Your main goal will be to develop the strategy that will lead us to 9 figures and to build RMUS’s digital presence. You’ll set and pursue aggressive goals and aim to make a significant impact.

***Applications will only be accepted via email. Please send your resume and cover letter to [e-mail]

The Role

This position requires someone adaptable and quick-moving. You should have a strong understanding of marketing campaigns across digital, social, and traditional channels, and be already thinking about how AI will revolutionize marketing. This role will oversee all RMUS content and digital assets, including the website, social channels, and Shopify store. The initial focus will be on North America, with potential expansion.

We seek someone capable of building an efficient, effective marketing machine aligned with our brand positioning and strategic goals, ensuring our message reaches the right customers. Reporting directly to the President, you will be a vital part of our growing team.

The Ideal Candidate:

• 10-12 years of marketing experience in a B2B environment, with at least 2-3 years in marketing technical products
• Experience in developing and managing marketing strategies and plans
• Strong business acumen—understanding how businesses generate revenue and create value
• Experience in content creation and strategy
• Proven success in digital marketing and lead generation initiatives
• High proficiency with digital marketing tools
• Creative mindset willing to experiment
• Excellent relationship-building skills
• Ability to manage multiple priorities and stay organized
• Detail-oriented with strong project management and follow-through skills

Nice to have:

• Experience in Robotics
• Experience in high-growth companies
• Ability to do more with less
• Experience deploying AI agents for marketing
• Proven ability to manage SEM, email, social media, and display advertising campaigns
• Experience building new channels for lead generation
• Knowledge of marketing automation tools

What you will do:

• Develop overall marketing strategy and annual execution plan in collaboration with the general manager
• Manage campaign execution and track results, adjusting strategies as needed
• Increase brand awareness and market share
• Implement and monitor digital marketing campaigns across all networks
• Collaborate with technical teams on content and thought leadership
• Contribute to growth strategies for marketing channels
• Recruit and build a high-performance team of people, agencies, and agents

What we offer:

• An exciting position with a leading North American robotics company
• Development-focused environment for your skills and career
• Competitive salary and comprehensive health benefits
• RRSP matching program
• Performance bonus participation

Location:

This is a full-time in-person position. Mississauga (preferred), Ottawa, or Calgary locations are considered.

Compensation:

Base salary: $100,000–$120,000

Total compensation: $120,000–$160,000 with uncapped upside based on performance

Applications:

Applications only via email. Send your resume and cover letter to [e-mail] with the subject line: "Director of Marketing". We review all applications!

Note: We do not review resumes submitted via LinkedIn, Indeed, or other platforms.

We thank all applicants for their interest. Only candidates selected for further consideration will be contacted.