Director, Demand Generation

Adelphi Group; Canada; On-site; CAD 130,000 - 150,000; Full time

Job summary

Flywheel is seeking a senior demand generation leader to own cross-functional, multi-channel campaigns across North America. You will drive integrated demand programs, optimize channels, and enable sales with ABM-driven plays. The role focuses on measurable pipeline, revenue impact, and ongoing optimization.

Lead a team within a Center of Excellence, collaborate with Growth Marketing and Sales Directors to maximize ROI and event-driven ROI tracking.

Qualifications

• 8+ years of B2B demand generation, revenue marketing, or integrated campaign experience.
• Commercially minded with proven success driving pipeline and revenue.
• Data-driven and analytical with ability to diagnose problems and optimize performance.
• Experience with ABM, paid media, marketing automation, Salesforce, and analytics.

Responsibilities

• Own the strategy and execution of integrated demand generation programs across Flywheel and Perpetua.
• Build and execute North America demand generation strategy to drive pipeline and revenue.
• Lead channel optimization (paid search, social, LinkedIn, SEO, email, webinars) and budget planning.
• Develop account-based strategies with Sales and enablement content to drive self-sourced pipeline.
• Own full-funnel reporting, KPIs by channel and campaign, and rapid iteration.

Skills

B2B demand generation

Revenue marketing

Integrated campaigns

Team leadership

ABM

Tools

HubSpot

Salesforce

Analytics platforms

Job description

Agency:

Flywheel

Job Function:

Communications and PR

Job Subfunction:

Marketing Generalist

Job Description:

About Flywheel

Flywheel’s suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world’s leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas,Europeand APAC, we offer a career with real impact, endless growthopportunitiesand the support you need to be the best you can be.

The Opportunity

Own the strategy and execution of integrated demand generation programs across Flywheel and Perpetua, drivingqualifiedpipeline through multi-channel campaigns, account-based marketing, and strategic sales enablement.

What You’ll Do
Build and execute North America demand generation strategy, translating it into measurable pipeline impact across awareness, engagement, meetings, and revenue

Lead channel optimization (paid search, social, LinkedIn, SEO, email, webinars) and manage budget allocation based on performance and pipeline contribution

Partner with Sales Directors, BDRs, and Growth Marketing to develop account-based strategies, sales plays, and enablement content that drives self-sourced pipeline

Own full-funnel reporting and analytics—establishing KPIs by channel, campaign, and persona whileidentifyingbottlenecks and driving rapid iteration

Support event-driven demand generation and event ROI tracking

Lead and coach demand generation team members within a cross-functional Center of Excellence model

Who You Are
8+ years of B2B demand generation, revenue marketing, or integrated campaign experience (3+ years leading teams)

Commercially minded with proven success driving pipeline and revenue through multi-channel programs

Data-driven and analytical—comfortable diagnosing problems,optimizingperformance, and communicating business impact

Experienced with ABM, paid media, marketing automation (HubSpot), Salesforce, and analytics platforms

Highly collaborative with strong stakeholder management skills; comfortable operating at both strategic and tactical levels

Experience in digital commerce, SaaS, managed services, or marketing services is a plus

The Interview Process:

Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call.

Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.

Inclusive Workforce

At Flywheel, our goal is to create a culture where individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all Flywheel people to feel included and truly empowered to contribute fully to our vision and goals.

Flywheel is an Equal Opportunity Employer and participates in E-Verify. Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at [e-mail] so that we can support you.

$130,000- $150,000 CAD

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.