Demand Generation Marketing Manager

Adelphi Group; Toronto; Presencial; CAD 100.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible vacation time

Learning and development opportunities

Volunteering opportunities

Descripción de la vacante

Flywheel seeks a Demand Generation Marketing Manager in Toronto to lead B2B programs that drive new business pipeline and existing client growth. You will bridge sales and marketing, build target account lists, deploy outbound cadences, and support campaigns across events and content launches.

This execution-focused role requires comfort navigating a complex enterprise environment and strong analytics to drive pipeline and revenue impact.

Formación

• 3-5 years of B2B marketing experience, with at least 1-2 years in demand generation or growth marketing.
• Experience in an enterprise B2B or agency environment is a plus.
• Strong copywriting and messaging skills for senior enterprise buyers.

Responsabilidades

• Own day-to-day execution of demand generation programs for new pipeline and existing client growth.
• Build and maintain target account and contact lists for events, content launches, and outreach campaigns.
• Develop outbound assets for events, webinars, and segmented campaigns.
• Collect and analyze campaign data to support reporting and optimization.
• Monitor HubSpot engagement and flag high-intent accounts to BDRs.
• Coordinate with paid channels to align LinkedIn and Google campaigns with outbound motions.

Conocimientos

B2B marketing

Copywriting

Data analysis

Excel/Sheets

Cross-functional collaboration

Herramientas

HubSpot

Salesforce

Salesloft

Outreach

LinkedIn Ads

Google Ads

Descripción del empleo

Agency:

Flywheel

Job Function:

Communications and PR

Job Subfunction:

Marketing Generalist

Job Description:

About Flywheel

Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.

The Opportunity

We're looking for a Demand Generation Marketing Manager to join our team. This role sits within our demand generation function and is responsible for executing B2B marketing programs that support both new business pipeline and existing client growth.

You'll serve as a key bridge between sales and marketing - working closely with senior demand gen leadership, sales, marketing, and MarOps teams to build and activate target account lists, execute outbound cadences, and support campaign activation across events and content launches. This is an opportunity for someone who is execution-oriented, comfortable navigating a complex enterprise B2B environment, and motivated by making a tangible impact on pipeline and revenue.

What You Will Do:

In this role, you'll own the day-to-day execution of demand generation programs that support both new business pipeline and existing client growth. Responsibilities include:

• Build and maintain target account and contact lists that give sales a focused, prioritized set of accounts to engage across events, content launches, and outreach campaigns.
• Develop and deploy outbound sales assets for events, content launches, webinars and segmented outreach campaigns.
• Collect and compile campaign performance data across channel engagement, lead quality, and pipeline impact to support demand gen reporting.
• Monitor account engagement signals in HubSpot and flag high-intent accounts to BDRs and account owners.
• Collaborate with paid channel specialists to align LinkedIn and Google campaigns with demand gen outreach motions and target account lists.
• Support coordination across sales, marketing, and marketing operations teams to ensure demand generation programs are properly tracked and executed.

Who You Are:

• 3-5 years of B2B marketing experience, with at least 1-2 years in a demand generation, growth marketing, or related capacity; experience in an enterprise B2B or agency environment is a plus.
• Strong copywriting and messaging skills, with the ability to craft outbound communications that resonate with senior enterprise buyers.
• Proficient in Excel or Google Sheets for data management, list building, and campaign tracking.
• Hands-on experience with CRM and marketing automation tools - HubSpot and Salesforce experience is a strong asset.
• Comfortable working across sales, marketing, and operations teams in a fast-moving environment with shifting priorities.
• Detail-oriented and execution-focused, with strong organizational skills to manage multiple campaigns simultaneously.
• Familiarity with sales engagement platforms such as Salesloft or Outreach, and experience with paid media channels such as LinkedIn and Google, are a bonus.

Working at Flywheel

We are proud to offer all Flywheelers a competitive rewards package and unparalleled career growth opportunities and a supportive, fun and engaging culture.

• We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
• Flexible vacation time
• Great learning and development opportunities
• Volunteering opportunities
• Learn more about us here: Life at Flywheel

The Interview Process

Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call.

Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.

Inclusive Workforce

Flywheel Commerce Network's goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in E-Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

$100,000 - $120,000 CAD