Director, Demand Generation

Perpetua; Toronto; On-site; CAD 130,000 - 150,000; Full time

Job summary

Flywheel, part of Omnicom, seeks a senior demand generation leader to own the strategy and execution of integrated programs across North America. You will drive multi-channel campaigns, ABM, and sales enablement to generate qualified pipeline.

You’ll partner with Sales and Growth Marketing, optimize paid media, SEO, email, events, and track full-funnel KPIs and ROI. 8+ years in B2B demand gen required; HubSpot and Salesforce experience preferred.

Qualifications

• 8+ years in B2B demand generation, revenue marketing, or integrated campaigns.
• Experience leading teams (3+ years).
• Proven ability to drive pipeline and revenue via multi-channel programs.

Responsibilities

• Own North America demand generation strategy and execution across channels.
• Lead channel optimization (paid search, social, LinkedIn, SEO, email, webinars) and manage budget.
• Develop ABM strategies and enablement content with Sales Directors and Growth Marketing.
• Own full-funnel reporting and analytics with KPI dashboards.

Skills

Demand generation

Multi-channel campaigns

ABM

Data-driven

Team leadership

Analytics

Education

Bachelor’s degree in Marketing/Business

Tools

HubSpot

Salesforce

Job description

Agency: Flywheel

Job Function: Communications and PR

Job Subfunction: Marketing Generalist

About Flywheel Flywheel’s suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world’s leading brands. We give clients access to near real‑time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.

Opportunity

Own the strategy and execution of integrated demand generation programs across Flywheel and Perpetua, driving qualified pipeline through multi‑channel campaigns, account‑based marketing, and strategic sales enablement.

What You’ll Do

• Build and execute North America demand generation strategy, translating it into measurable pipeline impact across awareness, engagement, meetings, and revenue
• Lead channel optimization (paid search, social, LinkedIn, SEO, email, webinars) and manage budget allocation based on performance and pipeline contribution
• Partner with Sales Directors, BDRs, and Growth Marketing to develop account‑based strategies, sales plays, and enablement content that drives self‑sourced pipeline
• Own full‑funnel reporting and analytics—establishing KPIs by channel, campaign, and persona while identifying bottlenecks and driving rapid iteration
• Support event‑driven demand generation and event ROI tracking
• Lead and coach demand generation team members within a cross‑functional Center of Excellence model

Who You Are

• 8+ years of B2B demand generation, revenue marketing, or integrated campaign experience (3+ years leading teams)
• Commercially minded with proven success driving pipeline and revenue through multi‑channel programs
• Data‑driven and analytical—comfortable diagnosing problems, optimizing performance, and communicating business impact
• Experienced with ABM, paid media, marketing automation (HubSpot), Salesforce, and analytics platforms
• Highly collaborative with strong stakeholder management skills; comfortable operating at both strategic and tactical levels
• Experience in digital commerce, SaaS, managed services, or marketing services is a plus

The Interview Process

Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values‑fit as well as your professional experience; there may be some technical role‑specific questions during this call. Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.

Inclusive Workforce

At Flywheel, our goal is to create a culture where individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all Flywheel people to feel included and truly empowered to contribute fully to our vision and goals.

Flywheel is an Equal Opportunity Employer and participates in E‑Verify. Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at [e-mail] so that we can support you.

$130,000 - $150,000 CAD

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.