Director, Canadian Capital Markets Marketing

RBC; Toronto; On-site; CAD 170,000 - 230,000; Full time

Benefits offered by this job

Bonuses & flexible benefits

Coaching and growth opportunities

Dynamic, collaborative team

Challenging work

Flexible work-life balance

Job summary

RBC is seeking a Director of Business Marketing to lead strategic marketing for RBC Capital Markets’ Canadian businesses, including Corporate and Investment Banking, Global Markets, Sustainable Finance, Global Transaction Banking, and Research. You’ll translate strategic priorities into integrated marketing programs and drive global initiatives from a Canadian vantage point.

The role requires extensive B2B financial services marketing experience, including capital markets, with strong

Qualifications

• 12+ years in B2B financial services marketing, including 5+ in capital markets or investment banking; Canadian market knowledge and relationships.
• Fluent in M&A, ECM/DCM, league tables, sales and trading, and the regulatory constraints on deal and performance marketing.
• Strategic mindset with the ability to think creatively and tactically to drive business outcomes.
• Product marketing track record: has positioned and launched platforms or capabilities to institutional and corporate buyers to drive adoption.
• Commercial judgment: prioritizes against revenue impact and says no with a rationale.
• Builds trust fast with senior executives; comfortable in a matrix with global and enterprise stakeholders.
• Leads and develops a team; manages budget and agencies with discipline.
• Data-literate and AI-fluent: uses measurement to steer, and adopts AI tooling to raise the team’s output.
• Bilingual English/French is an asset given Québec coverage

Responsibilities

• Strategy & Planning – Develop and execute the annual Canadian business marketing plan aligned with strategic initiatives.
• Product Marketing & Go-to-Market – Partner with business leaders to develop positioning, naming, value propositions, and messaging for Canadian-led platforms.
• Flagship Events & Client Programs – Develop marketing activation plans and marquee Canadian events with RBC partners and external collaborators.
• Deal & Credential Marketing – Own deal promotion tactics and strategy for the Canadian market with sign-off across deliverables.
• Banker & Sales Enablement – Create sales enablement tools: factsheets, one-pagers, client-facing insights, and talking points.
• Thought Leadership Distribution & Campaigns – Transform Canadian insights into targeted campaigns; manage calendar and briefs; collaborate with Digital Marketing.
• Global Program Leadership – Lead planning, budget, execution, and reporting for marquee global marketing programs including Canada’s role

Skills

Brand Management

Brand Marketing

Business Oriented

Cross-Channel Marketing

Customer Behavior

Industry Knowledge

Long Term Planning

Marketing

Marketing Activities

Product Services

Job description

RBC is seeking a Director of Business Marketing to lead strategic marketing for RBC Capital Markets’ Canadian businesses, including Corporate and Investment Banking, Global Markets, Sustainable Finance, Global Transaction Banking, and Research. You’ll translate strategic priorities into integrated marketing programs and drive global initiatives from a Canadian vantage point.

The role requires extensive B2B financial services marketing experience, including capital markets, with strong