Marketing Manager, EDB Client Engagement

RBC; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

RBC in Toronto is seeking a dynamic Marketing Manager to lead Everyday Banking client engagement initiatives. You will design hyper-personalized, one-to-one marketing experiences that connect with millions of clients across Canada, turning data insights into creative, measurable campaigns.

In this fixed-term role, you will partner with product, technology and compliance teams, manage campaigns across digital and physical channels, and drive performance through rigorous testing, reporting and

Qualifications

• 5+ years in engagement and targeted marketing strategies.
• Experience navigating a cross-functional environment.
• Ability to turn data insights into marketing strategies.
• Strong project management and organizational skills.
• Experience in creative development and campaign execution.

Responsibilities

• Execute targeted marketing campaigns leveraging data and insights for retention and engagement.
• Partner with cross-functional and technical teams to design personalized marketing experiences.
• Lead day-to-day execution of campaigns across owned digital and physical channels.
• Contribute to insight-driven briefs and strategic frameworks for campaign execution.
• Support budget management, performance reporting, and optimization recommendations.
• Build relationships across internal partners and manage stakeholder projects.
• Ensure campaigns meet timelines and align with business, legal, and compliance teams.

Skills

Targeted marketing

Engagement strategies

Data-driven marketing

Cross-functional collaboration

Project management

Creative development

Strategic thinking

Education

University degree in Marketing or Communications

Job description

Job Description

What is the Opportunity?

We’re on the hunt for a dynamic and experienced Marketing Manager

We’re looking for a results-driven marketer to lead the charge of delivering flawless execution across Everyday Banking client engagement. You’ll be at the forefront of creating hyper-personalized, one-to-one marketing experiences that connect with millions of clients across Canada. This is where data meets creativity, where insights turn into action, and where your ideas shape campaigns that truly resonate.

The ideal candidate thrives in a fast-paced environment, brings bold ideas to life, and navigates complexity with ease to deliver breakthrough results in personalized client engagement.

*Please note this is a one-year fixed term contract position.*

What will you do?

• Execute targeted marketing campaigns that leverage data and consumer insights to drive measurable impact across retention and engagement.
• Partner with cross-functional partners and technical teams to architect innovative marketing experiences that blend precision targeting with compelling storytelling.
• Lead day-to-day execution of sophisticated campaigns across owned digital and physical channels, creating seamless client journeys that drive action.
• Contribute to insight-driven briefs and strategic frameworks, helping to lead best-in-class campaign execution.
• Support ongoing budget management, campaign performance reporting, and optimization recommendations.
• Build strong working relationships across an extensive network of internal partners, managing stakeholder projects with confidence and excellence.
• Ensure executional excellence—campaigns are on time and aligned with business, legal, and compliance teams.

What do you need to succeed?

• University degree in Marketing or Communications.
• 5+ years of experience, with a strong degree of expertise in engagement and targeted strategies.
• Experience in a cross-functional environment with a proven ability to navigate complexity.
• Demonstrated capability to turn data insights into marketing strategies.
• Strong project management and organizational skills with ability to multi-task in a deadline-driven environment.
• Experience in creative development and campaign execution.
• Ability to think strategically and execute with excellence—an enthusiastic, well-organized self-starter who adapts to change.

Nice-to-have:

• Financial Services experience.
• Visionary self-starter with a desire to experiment with emerging client experience trends.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• A world-class training program in financial services.
• Opportunities to do challenging work.

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Contract (Fixed Term)

Pay Type:

Salaried

Posted Date:

2026-10-23

Application Deadline:

2026-10-30

Note** :** Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.