Marketing Manager, Client Engagement & Personalization

RBC; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

RBC in Toronto is seeking a dynamic Marketing Manager to lead Everyday Banking client engagement initiatives. You will design hyper-personalized, one-to-one marketing experiences that connect with millions of clients across Canada, turning data insights into creative, measurable campaigns.

In this fixed-term role, you will partner with product, technology and compliance teams, manage campaigns across digital and physical channels, and drive performance through rigorous testing, reporting and

Qualifications

• 5+ years in engagement and targeted marketing strategies.
• Experience navigating a cross-functional environment.
• Ability to turn data insights into marketing strategies.
• Strong project management and organizational skills.
• Experience in creative development and campaign execution.

Responsibilities

• Execute targeted marketing campaigns leveraging data and insights for retention and engagement.
• Partner with cross-functional and technical teams to design personalized marketing experiences.
• Lead day-to-day execution of campaigns across owned digital and physical channels.
• Contribute to insight-driven briefs and strategic frameworks for campaign execution.
• Support budget management, performance reporting, and optimization recommendations.
• Build relationships across internal partners and manage stakeholder projects.
• Ensure campaigns meet timelines and align with business, legal, and compliance teams.

Skills

Targeted marketing

Engagement strategies

Data-driven marketing

Cross-functional collaboration

Project management

Creative development

Strategic thinking

Education

University degree in Marketing or Communications

Job description

RBC in Toronto is seeking a dynamic Marketing Manager to lead Everyday Banking client engagement initiatives. You will design hyper-personalized, one-to-one marketing experiences that connect with millions of clients across Canada, turning data insights into creative, measurable campaigns.

In this fixed-term role, you will partner with product, technology and compliance teams, manage campaigns across digital and physical channels, and drive performance through rigorous testing, reporting and