Director, Business Marketing – Canada

RBC; Toronto; On-site; CAD 170,000 - 230,000; Full time

Benefits offered by this job

Bonuses & flexible benefits

Coaching and growth opportunities

Dynamic, collaborative team

Challenging work

Flexible work-life balance

Job summary

RBC is seeking a Director of Business Marketing to lead strategic marketing for RBC Capital Markets’ Canadian businesses, including Corporate and Investment Banking, Global Markets, Sustainable Finance, Global Transaction Banking, and Research. You’ll translate strategic priorities into integrated marketing programs and drive global initiatives from a Canadian vantage point.

The role requires extensive B2B financial services marketing experience, including capital markets, with strong

Qualifications

• 12+ years in B2B financial services marketing, including 5+ in capital markets or investment banking; Canadian market knowledge and relationships.
• Fluent in M&A, ECM/DCM, league tables, sales and trading, and the regulatory constraints on deal and performance marketing.
• Strategic mindset with the ability to think creatively and tactically to drive business outcomes.
• Product marketing track record: has positioned and launched platforms or capabilities to institutional and corporate buyers to drive adoption.
• Commercial judgment: prioritizes against revenue impact and says no with a rationale.
• Builds trust fast with senior executives; comfortable in a matrix with global and enterprise stakeholders.
• Leads and develops a team; manages budget and agencies with discipline.
• Data-literate and AI-fluent: uses measurement to steer, and adopts AI tooling to raise the team’s output.
• Bilingual English/French is an asset given Québec coverage

Responsibilities

• Strategy & Planning – Develop and execute the annual Canadian business marketing plan aligned with strategic initiatives.
• Product Marketing & Go-to-Market – Partner with business leaders to develop positioning, naming, value propositions, and messaging for Canadian-led platforms.
• Flagship Events & Client Programs – Develop marketing activation plans and marquee Canadian events with RBC partners and external collaborators.
• Deal & Credential Marketing – Own deal promotion tactics and strategy for the Canadian market with sign-off across deliverables.
• Banker & Sales Enablement – Create sales enablement tools: factsheets, one-pagers, client-facing insights, and talking points.
• Thought Leadership Distribution & Campaigns – Transform Canadian insights into targeted campaigns; manage calendar and briefs; collaborate with Digital Marketing.
• Global Program Leadership – Lead planning, budget, execution, and reporting for marquee global marketing programs including Canada’s role

Skills

Brand Management

Brand Marketing

Business Oriented

Cross-Channel Marketing

Customer Behavior

Industry Knowledge

Long Term Planning

Marketing

Marketing Activities

Product Services

Job description

Job Description

The Director of Business Marketing leads strategic marketing for RBC Capital Markets’ Canadian businesses, including Corporate and Investment Banking, Global Markets, Sustainable Finance, Global Transaction Banking, and Research. Reporting to the Global Head of Client & Marketing Strategy, you drive business growth by translating strategic priorities into integrated business and product marketing programs.

There is also a large global component to this role as you will be responsible as a key stakeholder on strategic global initiatives in addition to leading many of the business marketing thought leadership and product marketing programs.

What will you do?

• Strategy & Planning – Develop and execute the annual Canadian business marketing plan aligned with strategic initiatives. Prioritize programs, allocate budgets, and conduct quarterly business reviews. Translate global brand positioning into market-relevant Canadian messaging and support global strategic initiatives.
• Product Marketing & Go-to-Market – Partner with business leaders to develop positioning, naming, value propositions, and messaging for Canadian-led platforms and capabilities. Strategically develop and execute go-to-market plans for product campaigns and business-as-usual activities.
• Flagship Events & Client Programs – Play a central role in developing marketing activation plans and executing marquee Canadian events, working closely with partners in RBC Capital Markets Conferences & Events, RBC Thought Leadership, and external partners (such as Eurasia Group and Milken Institute). Direct content strategy, branding, and client engagement around events to maximize business impact.
• Deal & Credential Marketing – Own deal promotion tactics and strategy for the Canadian market, ensuring accuracy, timeliness, and compliance sign-off across all deliverables.
• Banker & Sales Enablement – Develop and deliver sales enablement tools that empower the firm and specific business groups, including factsheets, capability one-pagers, client-facing insights, and talking points tailored to product and sector needs.
• Thought Leadership Distribution & Campaigns – Partner with the Content & Insights team to transform Canadian insights—including economics and market strategy, RBCCM research, sector views, and deal perspectives—into targeted campaigns aligned with business priorities and core content themes. Own the Canadian campaign calendar and creative briefs. Collaborate with Digital Marketing on paid, owned, and earned-media distribution.
• Global Program Leadership – Lead strategic planning, budget development, execution, and reporting for marquee global marketing programs where Canada plays a key role, ensuring alignment with enterprise priorities.

What you need to succeed?

The right candidate has run marketing inside an investment bank, broker-dealer or institutional asset manager and can hold their own with sector heads on strategy, not just execution.

• 12+ years in B2B financial services marketing, including 5+ in capital markets or investment banking; Canadian market knowledge and relationships
• Fluent in M&A, ECM/DCM, league tables, sales and trading, and the regulatory constraints on deal and performance marketing
• Strategic mindset with the ability to think creatively and tactically to drive business outcomes
• Product marketing track record: has positioned and launched platforms or capabilities to institutional and corporate buyers to drive adoption
• Commercial judgment: prioritizes against revenue impact and says no with a rationale
• Builds trust fast with senior executives; comfortable in a matrix with global and enterprise stakeholders
• Leads and develops a team; manages budget and agencies with discipline
• Data‑literate and AI‑fluent: uses measurement to steer, and adopts AI tooling to raise the team’s output
• Bilingual English/French is an asset given Québec coverage

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work
• Flexible work/life balance options

Job Skills

Brand Management, Brand Marketing, Business Oriented, Cross-Channel Marketing, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

ROYAL BANK PLAZA, 200 BAY ST:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

CAPITAL MARKETS

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-10-29

Application Deadline:

2026-11-13

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.