Digital Marketing Specialist

ThreePDS Inc.; Toronto; On-site; CAD 82,000 - 89,000; Full time

Benefits offered by this job

Hybrid work flexibility

Competitive compensation

Exposure to enterprise-level strategies

Job summary

A globally recognized leader in Benefits and Insurance is seeking a Digital Marketer in Toronto, Ontario. This role involves executing email campaigns, managing web content, and leveraging analytics to optimize digital performance. Ideal candidates should possess experience with CRM platforms, strong analytical skills, and the ability to collaborate across teams. The position offers competitive compensation and hybrid work flexibility, making it an outstanding opportunity to influence digital engagement within a high-impact organization.

Qualifications

• Experience in designing and deploying targeted email campaigns.
• Hands-on knowledge of CRM platforms, preferably Microsoft Dynamics.
• Strong analytical skills for digital marketing performance.

Responsibilities

• Design, build, and launch targeted email campaigns.
• Partner to create and update web content.
• Leverage digital analytics tools for performance insights.

Skills

Email campaign design

Web content management

Digital marketing analytics

CRM platform experience

Problem-solving

Organizational skills

Tools

Microsoft Dynamics

Adobe Experience Manager

Looker Studio

Demandbase

SEMrush

Google Search Console

Wrike

Job description

Compensation: $45–$49/hour ($82K–$89K annually)

About the Company

Join a globally recognized leader in Benefits, Risk, and Insurance with more than 100 years of industry excellence and over 90,000 employees worldwide. This organization combines stability, scale, and innovation to help clients navigate complex risk landscapes and build stronger futures.

You’ll be part of a collaborative marketing team driving meaningful digital engagement across markets.

About the Opportunity

This role is ideal for a data-driven digital marketer who thrives at the intersection of CRM, web strategy, and analytics. You’ll own targeted email campaigns end-to-end while influencing website optimization, user experience enhancements, and digital performance strategy.

If you enjoy blending creativity with analytics, collaborating across teams, and turning insights into measurable impact, this role offers both visibility and growth potential within a global enterprise environment.

What You’ll Do

CRM & Campaign Execution

• Design, segment, build, test, and launch targeted email campaigns in Microsoft Dynamics
• Develop forms and workflows to enhance engagement and lead capture
• Optimize campaigns based on performance insights

Web & Digital Experience

• Partner with teams to create and update web content using Adobe Experience Manager (AEM)
• Identify and recommend website enhancements that improve user experience and functionality
• Support intake and implementation of web page updates
• Ensure brand consistency and high-quality digital presence

Analytics & Optimization

• Leverage tools like Looker Studio for website reporting and performance insights
• Utilize Demandbase to support Account-Based Marketing (ABM) strategies
• Conduct SEO audits and competitive analysis using SEMrush and Google Search Console
• Translate data into actionable strategies that elevate digital performance
• Work cross-functionally with regional marketing and stakeholder teams
• Manage deliverables and timelines using Wrike
• Contribute to strategic marketing initiatives and digital innovation projects
• Brainstorm new ideas to enhance user experience and drive measurable growth

What You Bring

Core Experience

• Hands-on experience with CRM platforms (Microsoft Dynamics preferred)
• Experience building and deploying email campaigns
• Strong understanding of digital marketing analytics
• Experience supporting web page intake and updates
• Comfortable collaborating across teams and markets
• French bilingual skills are an asset (knowledge of Canadian French regulations and translation requirements preferred)

What Sets You Apart

• Strong organizational skills with the ability to manage multiple projects and deadlines
• Proactive problem-solver who anticipates challenges before they elevate
• Analytical thinker who enjoys uncovering root causes and optimizing performance
• Detail-oriented with a strong quality assurance mindset
• Comfortable navigating and learning new digital platforms quickly
• Thrives in a fast-paced, collaborative environment

Why Consider This Role?

• Opportunity to work with a globally established organization
• Exposure to enterprise-level digital marketing strategy
• Hybrid work flexibility
• Competitive compensation
• High-impact role with cross-functional visibility

If you’re looking for a role where your digital expertise directly influences engagement, performance, and growth at scale, this is an opportunity worth exploring.