Digital Strategist

DEPT®; Toronto; Hybrid; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Hybrid policy

Mental health support

15 days holiday

Office refreshments

Social events

Inspirational talks

Learning & development

Buddy programme

B Corp-certified

Agency awards

Job summary

DEPT® is seeking a Digital Strategist to develop strategic market recommendations for a range of clients. You will build omni-channel CRM-focused plans, with emphasis on email marketing, reporting, and testing. The role involves collaborating with Account and Creative teams and presenting strategy to clients.

You will turn business goals into actionable marketing strategies, analyse market insights, and continuously look ahead to improve campaigns across email, web, display and social channels.

Qualifications

• Experience in developing end-to-end digital marketing strategies.
• Ability to turn business goals into actionable marketing goals.
• Strong written and verbal communication for client-facing roles.

Responsibilities

• Create end-to-end digital marketing strategies following the DEPT Planning Methodology.
• Research products and strategies to identify new opportunities.
• Analyse data to inform and improve strategies.
• Ensure plans meet client goals and test/measure outcomes.
• Support New Business through research and insights.
• Collaborate with Account/Creative teams to plan, optimise, implement and test.

Skills

Digital strategy

Client-facing

Data interpretation

A/B testing

Email marketing

Presentation skills

Analytical thinking

Job description

This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients.

Job Purpose

In this role you will develop strategic market recommendations for a range of clients as part of an enterprising new business plan.

As a Digital Strategist you are the foundation of any creative project and provide the team with insights, gleaned from market research and by truly getting to know a client’s brand and objectives. Your curious nature and analytical mind mean you build plans that go beyond a single project and are constantly looking to the future.

Key Responsibilities

• Create end-to-end digital marketing strategies following the DEPT® Planning Methodology.
• Research products, services and current strategies to identify new opportunities.
• Analyse and interpret research and reporting; and use this information to inform and improve strategies.
• Ensure plans fit client goals, are optimised for multiple audiences, push to desired action and are tested and measured effectively.
• Supporting on New Business efforts; through research and insights.
• This is a client-facing role supporting key accounts; the ideal candidate must be able to create convincing propositions, present strategy to clients and help Account and Creative teams plan, optimise, implement and test and measure.
• Taking client briefs; you will work hand in hand with Account Managers to cascade to the wider team and provide the ideal environment for creative development.
• This is an omni-channel digital role covering email, web, display and social, but the core focus will be CRM, so an in-depth understanding of email marketing is essential.

What We Are Looking For

• Demonstrable experience in a similar role with proven success.
• An understanding of how to turn business goals into actionable marketing goals.
• Knowledge of how to use data and insight to create profiles and personas.
• Experience of creating and optimising user journeys, including automated journeys is desirable but not essential.
• An understanding of how to interpret data to improve results.
• Channel expertise in email, web, display and social; with an emphasis on innovation and possibility.
• Understanding of A/B and multivariate testing methodologies.
• Understanding of and ability to articulate best practice in digital marketing.
• Excellent presentation skills.
• Natural problem solver.
• Excellent written and communication skills as this is a client-facing role.
• Inquisitive nature to learn and understand how things work.

WE OFFER

• A flexible, hybrid working policy
• Mental health support, and company sick pay scheme.
• 15 days paid holiday (plus Public Holidays).
• Refreshments are provided in the office all week
• Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
• Inspirational Talks, bringing the outside in with regular guest speakers and events.
• Learning and Development, supporting your growth with continuous opportunities to learn and advance.
• Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

The anticipated annual salary range for this position is $60,000 – $70,000 CAD. Salary is based on relevant experience, expertise, and organizational impact.

AI Disclosure

At DEPT®, we use AI-assisted technology (Metaview) to capture notes and summarize interview conversations, so our interviewers can stay fully focused. Using the AI is optional, just let us know if you’d prefer it not be used.

This posting reflects an existing vacancy at DEPT®.

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.