Strategist/Strategic Planner

IT Connex; Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

IT Connex in Toronto seeks a Strategist / Strategic Planner to shape the future of the organization and its clients. This high-impact leadership role sits at the intersection of brand, growth, and innovation.

You will develop brand and campaign strategies, translate insights into actionable briefs, and lead digital marketing strategies across channels. The role requires 3–5 years in strategy, a strong asset in tech sectors, and comfort presenting to clients in a hybrid, in-office and remote

Qualifications

• 3–5 years in strategy or account planning within an advertising or marketing agency.
• Experience building digital strategy, brand strategy, and performance campaigns.
• Background in consumer electronics, communications, or technology is a strong asset.
• Ability to turn raw data into clear, insightful presentations.
• Comfort presenting work to clients and explaining the 'why' behind recommendations.
• Strong grasp of multichannel marketing ecosystems, KPIs, analytics, and optimization.

Responsibilities

• Develop brand and campaign strategies to strengthen market position and drive growth.
• Translate consumer insights and trends into briefs, narratives, and frameworks.
• Act as a trusted strategic partner for clients and support pitches and opportunities.
• Build data-driven digital marketing strategies across paid, owned, and earned channels.
• Collaborate with account and creative teams to fuel innovative campaigns.
• Contribute to a culture of curiosity and trend-driven strategic thinking.

Skills

Brand strategy

Digital strategy

Campaign strategy

Data-driven

Presentation

Insights to action

Multichannel marketing

Job description

A leading integrated digital consultancy is seeking a Strategist / Strategic Planner to help shape the future of the organization and its clients. This is a high impact leadership role for a strategic thinker who thrives at the intersection of brand, business growth, and innovation.

Marketing and Creative Industry

What You Will Do

• Develop Brand & Campaign Strategy Contribute to brand and campaign strategies that strengthen market position, drive growth, and solve client business problems.
• Turn Insights Into Action Translate consumer behavior, cultural trends, and market research into inspiring creative briefs, clear narratives, and actionable frameworks.
• Support Client and Business Growth Act as a trusted day-to-day strategic partner for clients. Support the strategy leadership team on pitches, proposals, and new business opportunities.
• Design Digital Marketing Strategies Build data-driven digital marketing strategies that integrate paid, owned, and earned channels to drive customer engagement and measurable results.
• Inspire Great Work Collaborate closely with account and creative teams to ensure your strategic foundation fuels innovative, effective campaigns and solutions.
• Contribute to Strategic Culture Bring curiosity, fresh perspectives, and a passion for cultural trends to the agency team.

What You Bring

• 3 to 5 years in strategy or account planning within an advertising or marketing agency.
• Solid experience building digital strategy, brand strategy, and performance-focused marketing campaigns.
• Background in consumer electronics, communications, or technology sectors is a strong asset.
• Ability to turn raw research and data into clear, "aha!" insights and visually compelling presentations.
• Comfort presenting your work to clients and clearly articulating the "why" behind your strategic recommendations.
• Strong grasp of multichannel marketing ecosystems, KPIs, analytics, and insight-led optimization.

This role follows a hybrid model with in-office collaboration several days per week, along with flexibility for remote work depending on business needs.

If you are a curious, strategic thinker who loves turning complex data into inspiring creative springboards and wants to grow within an innovation-driven environment, we would love to connect.