Digital & Product Marketing Specialist

Beyond Bilingual Inc.; Toronto; On-site; CAD 59,000 - 72,000; Full time

Job summary

Beyond Bilingual Inc. in Toronto is seeking a Digital & Product Marketing Specialist to drive consumer engagement across brand and product lines.

You will focus on B2C campaigns, social media management, and marketing initiatives to strengthen brand awareness across consumer touchpoints. The role requires collaborating with cross-functional teams, analyzing marketing performance, and delivering actionable insights while maintaining a hands-on approach in a fast-paced environment.

Qualifications

• Knowledge of modern marketing strategies and best practices.
• Ability to analyze marketing performance and derive actionable insights.
• Ability to work independently and collaboratively.
• Strong problem-solving and decision-making abilities.
• Experience with multiple marketing channels and customer audiences.

Responsibilities

• Develop and execute creative marketing strategies for the brand and products.
• Manage social media campaigns across major platforms.
• Analyze campaign performance and report insights to stakeholders.

Skills

Marketing strategy

Performance analysis

Independent & collaborative work

Problem solving

Multi-channel marketing

Job description

Digital & Product Marketing Specialist

Full-Time Permanent

Location: Toronto (On-site)

Hours: 8:30-5pm Monday to Friday - 37.5 work week

Salary: $65,000.00

Job overview

The Digital & Product Marketing Specialist will focus on developing and executing creative strategies that drive consumer engagement, promote the brand's product lines, and enhance the customer experience. This role will concentrate on B2C campaigns, social media management, and product-driven marketing initiatives to strengthen brand awareness across consumer touchpoints.

Key Experience

• Demonstrated knowledge of marketing strategies and best practices
• Ability to analyze marketing performance and generate actionable insights
• Ability to work independently and collaboratively
• Strong problem-solving and decision-making abilities
• Experience with multiple marketing channels and customer audiences