Digital Content Coordinator

University of Toronto; Toronto; On-site; CAD 85,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Job summary

University of Toronto is seeking a high-energy Digital Marketing Manager to lead digital and social marketing initiatives for a globally recognized brand. You will manage paid advertising, influencer leadership, and specialized platform promotions, reporting to the Senior Marketing Manager.

This role demands a Bachelor’s degree in Business/Marketing, 3+ years in digital marketing, and strong copywriting with Adobe Creative Suite and analytics skills.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• Minimum of 3 years of relevant experience in digital marketing.
• Proficiency in basic design (Adobe Creative Suite) and strong copywriting skills.
• Solid knowledge of website analytics tools and social media management platforms.
• Analytical mindset with strong problem-solving skills.
• Organizational prowess to manage multiple inputs and deadlines in a high-growth environment.
• Growth mindset with attention to detail and willingness to learn.
• Industry background in fast-paced retail, multi-unit, or consumer-facing sectors is a strong asset.

Responsibilities

• Paid Media & Strategy: refine media buys and develop content to drive engagement.
• Influencer Leadership: lead influencer campaigns to expand brand reach.
• Social Media Management: oversee all channels, content creation, scheduling, and engagement.
• Brand Adaptation: collaborate with international partners to adapt global content locally.
• Operational & HR Support: partner with HR/Operations for recruitment advertising strategies.
• Growth Strategies: brainstorm and execute traffic growth strategies for local markets.
• Data & Analytics: synthesize data into actionable insights and KPI reporting.
• Executive Collaboration: work with senior leadership to set sales goals and promotions.

Skills

Digital marketing

Copywriting

Analytical thinking

Social media management

Education

Bachelor's degree in Business/Marketing

Tools

Adobe Creative Suite

Analytics tools

Social media management platforms

Job description

Our client is a premier multi-unit retail and service organization in Canada, currently managing 100's locations with aggressive plans to triple their footprint in the coming years. They view themselves as "architects" of a unique corporate culture, fostering an environment where team members are empowered to achieve their full potential.
On behalf of our client, we are seeking a high-energy Digital Marketing Manager to lead digital and social marketing initiatives for a globally recognized brand. Reporting to the Senior Marketing Manager, the successful candidate will manage paid advertising, influencer leadership, and specialized platform promotions. This role is designed for a results-oriented professional who thrives in a fast-paced setting and enjoys working autonomously within a collaborative team.
What you will do for our client:

• Paid Media & Strategy: You will support paid digital marketing campaigns by refining media buys and developing strategic content designed to drive engagement and break through the clutter.
• Influencer Leadership: You will spearhead influencer-related campaigns to expand brand reach and drive awareness.
• Social Media Management: You will oversee all social media channels, including content creation, post scheduling, community management, and audience engagement.
• Brand Adaptation: You will collaborate with international partners to leverage and adapt high-performing global content for the local market.
• Operational & HR Support: You will partner with internal HR and Operations teams to execute paid digital advertising strategies for high-volume recruitment and hiring needs.
• Growth Strategies: You will brainstorm and execute creative traffic growth strategies for local markets to drive revenue and profitability.
• Data & Analytics: You will synthesize digital, social media, and competitive market data into actionable insights, key learnings, and comprehensive KPI reporting.
• Executive Collaboration: You will work with senior leadership to determine sales goals and promotional objectives, preparing executive presentations as required.

What you will need to succeed:

• Education: A Bachelor’s degree in Business, Marketing, or a related field.
• Professional Experience: A minimum of 3 years of relevant experience in digital marketing.
• Technical Skills: Proficiency in basic design (Adobe Creative Suite) and strong professional copywriting skills are essential.
• Digital Proficiency: Solid knowledge of website analytics tools and social media management platforms.
• Analytical Mindset: Excellent problem-solving skills with the ability to evaluate programs both qualitatively and quantitatively.
• Organizational Prowess: Strong planning abilities to manage the complexity of multiple input sources, juggle competing priorities, and meet deadlines in a high-growth environment.
• Growth Mindset: A strong sense of responsibility, attention to detail, and a commitment to continuous self-improvement and learning.
• Industry Background: Previous experience in a fast-paced retail, multi-unit, or consumer-facing industry is considered a strong asset.

The salary range for this role is $85K to $90K/year. All applications are reviewed by real people — we do not use AI or automated screening tools in our recruitment process.