Marketing Manager II

Robertson & Company Ltd.; Toronto; Hybrid; CAD 55,000 - 83,000; Part time

Job summary

Robertson & Company Ltd. is seeking a Marketing Manager II to support an existing vacancy in Toronto. The role focuses on data-driven marketing strategies, omni-channel plans, and cross-functional leadership to drive KPIs and business outcomes.

You will collaborate with MarTech, Product, Digital Experience, and distribution teams, guiding creative partners and optimizing campaigns using insights and AI-enabled processes. Strong writing and analytics are essential.

Qualifications

• University or college degree in marketing required.
• 8-10+ years of marketing experience.
• Strong understanding of digital media, content strategy, and online marketing best practices.
• Strong analytical skills with the ability to measure and optimize campaigns using insights and data.
• Experience with A/B testing, campaign optimization, and performance metrics.
• Exceptional writing and editing abilities, with a talent for simplifying complex concepts into compelling marketing narratives.
• Experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe CDP, Adobe Analytics, Power BI).
• Proficiency with Microsoft Office Suite and project management tools.

Responsibilities

• Lead the development of data-driven marketing strategies and integrated plans that support business goals.
• Work with MarTech, Product, Digital Experience, and Distribution teams, providing strategic recommendations.
• Develop and manage omni-channel marketing plans, ensuring messaging consistency and brand alignment.
• Lead campaign planning, timelines, and prioritization across initiatives and cross-functional teams.
• Project manages multiple marketing programs, ensuring milestones and deliverables are met.
• Guide internal and external creative teams to develop innovative marketing concepts and assets.
• Partner with measurement and insights teams to evaluate campaign performance and optimization opportunities.
• Present results and recommendations to senior stakeholders and cross-functional partners.
• Champion best practices in digital marketing and identify opportunities to improve processes using Generative AI.

Skills

Digital marketing

Analytics

MarTech

Campaign optimization

A/B testing

Written communication

Power BI

Project management

Education

Marketing degree

Tools

Salesforce Marketing Cloud

Adobe Analytics

Adobe CDP

Power BI

Office 365/Office Suite

Job description

Our client is a top financial institution with significant North American holdings. They have operations across most major verticals, including institutional & corporate, wealth management, private clients, commercial banking, treasury, and retail banking.

Introduction

Robertson is seeking a skilled Marketing Manager II to join our client in support of an existing vacancy.

Contract Period

18 months with potential to extend

Pay Rate

Starting form $48 per hour

Location

Toronto, ON

Location Type

Hybrid

Business Hours

Monday-Friday, Core business hours

Job Responsibilities

• Lead the development of data-driven marketing strategies and integrated plans that support business goals
• Work closely with MarTech and Personalization, Product, Digital Experience, Customer Centricity and Distribution teams, providing strategic recommendations
• Develop and manage high-quality omni-channel marketing plans, ensuring messaging consistency, and brand alignment while delivering against KPIs and business outcomes
• Lead campaign planning, timelines, and prioritization across multiple initiatives and cross-functional teams
• Project manages multiple marketing programs concurrently, ensuring milestones, deliverables, and expectations are met
• Guide internal and external creative teams (including agency partners) to develop innovative marketing concepts, campaigns, and digital assets
• Partner with measurement and insights teams to develop and maintain reporting frameworks that evaluate campaign performance, identify optimization opportunities, and measure business impact
• Present results, key insights, and recommendations to senior stakeholders and cross-functional partners
• Champion best practices in digital marketing
• Identify opportunities to improve processes, workflows, and operational effectiveness within the marketing team leveraging Generative AI solutions

Experience & Qualification Requirements

• University or college degree in marketing required
• 8-10+ years of marketing experience
• Strong understanding of digital media, content strategy, and online marketing best practices
• Strong analytical skills with the ability to measure and optimize campaigns using insights and data
• Experience with A/B testing, campaign optimization, and performance metrics
• Exceptional writing and editing abilities, with a talent for simplifying complex concepts into compelling marketing narratives
• Experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Customer Data Platform, Adobe Analytics, Voice dashboards, Power BI)
• Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Teams) and project management tools (e.g., Workfront, Smartsheet)
• Experience in Group Benefits, healthcare, or related industries is highly valued

Diversity and Inclusion

Robertson & the clients we represent, value diversity and are committed to creating an inclusive workplace.

Background Screening

Background screening is required as part of the onboarding process. The type of screening required (criminal, credit, or other verifications) will vary based on the position and client requirements.

Recruitment Process

We use AI technology as part of our application review process to assist with screening and assessment. All applications are also reviewed by our recruitment team.