Digital Media Specialist (Media Buyer)

Bannister Automotive Group; Kelowna; Hybrid; CAD 65,000 - 75,000; Full time

Job summary

Bannister Automotive Group in Canada is seeking a Digital Media Specialist to join our marketing team. You will manage paid digital advertising across our dealership network, including Google Ads and Meta, and collaborate with creative, web, and marketing colleagues to optimize campaigns.

The ideal candidate has 2+ years of digital advertising experience, is proficient with GA4 and conversion tracking, and brings strong analytical skills and attention to detail.

Qualifications

• 2+ years of digital advertising experience.
• Hands-on with Google Ads and Meta Ads Manager.
• Strong analytical skills and understanding of campaign performance metrics.
• Familiarity with GA4, conversion tracking, and digital marketing tools.
• Excellent attention to detail and communication.

Responsibilities

• Own the campaigns: Build, launch, and optimize paid advertising across Google Ads, Meta, and emerging platforms.
• Drive results: Manage budgets, monitor performance, and improve leads and conversions.
• Get creative: Test audiences, messaging, and strategies to maximize impact.
• Make data meaningful: Turn insights into actionable recommendations.
• Collaborate: Work with creative, web, and marketing teams to bring campaigns to life.

Skills

Google Ads

Meta Ads Manager

Analytical

Campaign optimization

Tools

GA4

Conversion tracking

Job description

Salary Range: $65,000.00 To $75,000.00 Annually

Digital Media Specialist

Bannister Automotive Group

Location: Kelowna, BC or Edmonton, AB
Work Arrangement: Hybrid
Salary:$65,000–$75,000 annually

Love Digital Marketing? Love Seeing Results? Let's Talk.

Bannister Automotive Group is looking for a creative, analytical, and results-driven Digital Media Specialist to join our growing marketing team!

If you love building digital campaigns, digging into performance data, and finding smarter ways to drive results, this could be your next move.

You’ll play a key role in managing paid digital advertising across our dealership network, working with a collaborative team that values fresh ideas, initiative, and continuous improvement.

What You’ll Be Doing

Own the campaigns: Build, launch, and optimize paid advertising across Google Ads, Meta, and emerging digital platforms.

Drive results: Manage advertising budgets, monitor performance, and find opportunities to improve leads and conversions.

Get creative: Test new audiences, messaging, and advertising strategies to maximize impact.

Make data meaningful: Turn campaign insights into practical recommendations that improve performance.

Collaborate: Work alongside our creative, web, and marketing teams to bring campaigns to life.

What You’ll Bring

2+ years of digital advertising or paid media experience preferred.

Hands‑on experience with Google Ads and Meta Ads Manager.

Strong analytical skills and an understanding of campaign performance metrics.

Familiarity with GA4, conversion tracking, and digital marketing tools.

Excellent attention to detail, organization, and communication skills.

A proactive mindset, curiosity, and a passion for getting results.

Bonus points if you have automotive marketing experience, Google or Meta certifications, or experience with emerging advertising platforms!

Why Bannister?

We’re a family‑owned automotive group with a strong history, a growing dealership network, and a commitment to doing things better.

You’ll have the opportunity to make a meaningful impact, collaborate with a talented marketing team, and explore new technologies and advertising strategies.

Ready to put your digital marketing skills in the driver’s seat?

We’d love to hear from you.

This hybrid position is based in Kelowna or Edmonton, with occasional business travel. Applicants must be legally entitled to work in Canada.