Media Director

360.Agency; Montreal (administrative region); On-site; CAD 90,000 - 130,000; Full time

Job summary

CA360, a member of 360.Agency, seeks a Media Director to act as a Digital Marketing Expert for automotive dealers. You will present, sell, and optimize digital media solutions, travel across your territory, and develop tailored plans focused on performance and client growth.

You will collaborate with internal teams, nurture relationships, and identify new business opportunities to ensure long-term client satisfaction and retention.

Qualifications

• Knowledge of Google Ads, Meta, and Google Analytics.
• Frequent travel by car and plane.
• Basics of SEO campaigns.

Responsibilities

• Achieve digital advertising revenue targets by acquiring new customers and increasing existing customer budgets.
• Ensure retention of existing customers.
• Adapt digital strategies to maximize vehicle sales for each client.
• Communicate with the digital strategy team for successful campaign execution.
• Meet with customers to review results and adjust budgets/strategies as needed.
• Pursue content sales aligned with corporate objectives.
• Use Salesforce to manage opportunities and forecasts.
• Propose strategies to improve conversion and campaign performance.

Skills

Google Ads

Meta

Google Analytics

Travel frequently

SEO basics

Organization

Customer-focused

Sales & CRM

Digital advertising

Communication

Analytical mind

Automotive industry knowledge (asset)

Tools

Salesforce

Job description

Looking to grow your career where your digital marketing expertise, strategic mindset, and consultative sales skills make a real impact within a fast-growing innovative company? Join CA360, a member of 360.Agency! We’re experts in creating web and marketing solutions designed for Canadian automotive dealers.

Media Director – Territory

In this sales-driven role, you will act as a Digital Marketing Expert and trusted advisor to your clients — automotive dealers and dealer groups. You’ll be responsible for presenting, selling, and optimizing CA360’s digital media solutions (paid campaigns, programmatic advertising, social media, etc.). Working closely with internal teams and digital strategists, you will develop tailored media recommendations and plans focused on performance and client success. You’ll also be accountable for identifying new business opportunities, nurturing existing relationships, and ensuring long-term client satisfaction and retention.

This position involves regular travel across your assigned territory to meet clients, review performance, and plan future initiatives.

Responsibilities

• Achieve digital advertising revenue targets by acquiring new customers and increasing existing customer budgets.
• Ensure retention of existing customers.
• Adapt digital strategies to the specific needs of each customer in order to maximize their vehicle sales.
• Ensure clear and effective communication with the digital strategy team to ensure the successful execution of digital campaigns.
• Meet with customers to evaluate and explain campaign results and adapt budgets and strategies as needed.
• Work to ensure a content sales percentage aligned with corporate objectives.
• Use Salesforce: to complete check-ins including relevant notes, to manage sales opportunities and opportunity statuses, and to complete the sales forecast.
• Propose strategies to increase conversion on websites and thus improve campaign performance.

Required Qualifications

• Knowledge of Google Ads, Meta, and Google Analytics (certification not required)
• Comfortable with frequent travel (by car and plane)
• Understanding of the basics of search engine optimization (SEO) campaigns
• Meticulous organization and effective time management
• Customer-focused attitude and ability to handle pressure and customer expectations
• Ability to explain, advise, and guide customers in their decisions.
• Experience in sales and/or customer relationship management (3 years)
• Experience in digital advertising required
• Strong communication skills
• Analytical mind
• Experience in the automotive industry is not a prerequisite but an important asset