Marketing Specialist

Lexus of Calgary; Calgary; Hybrid; CAD 60,000 - 75,000; Full time

Benefits offered by this job

RRSP matching

Excellent workplace environment

Job summary

Stampede Toyota in Calgary is seeking a Marketing Specialist to drive prospect engagement and conversions through strategic digital marketing. You will manage digital advertising campaigns, create online promotions and email campaigns, and conduct consumer research to identify innovative engagement strategies.

As a one-person department, you will work independently, monitor performance, analyze data, optimize campaigns, and report results to the General Manager, collaborating with sales and

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 3+ years in digital advertising, campaign management, and consumer research.
• Proficiency with Google Analytics, Google Ads, Facebook Business Manager, Meta Ads Manager, and email marketing software.
• Proficient with WordPress website administration.
• Expert level with Creative Suite software.
• Strong analytical skills to interpret data and drive decisions.
• Excellent communication and presentation skills.
• Strong project management skills with multitasking ability.
• Familiarity with SEO and SEM strategies.
• Legally entitled to work in Canada.

Responsibilities

• Develop, execute, and manage digital advertising campaigns across Google Ads, Facebook/Instagram.
• Monitor and analyze campaign performance to meet objectives.
• Optimize campaigns using SEO and other tools.
• Prepare monthly advertising coop deadlines and reporting.
• Create engaging ad creatives and landing pages.
• Analyze consumer behavior data to improve targeting.
• Stay updated on automotive marketing trends and topics.
• Develop short and long-term marketing plans and calendars.
• Collaborate with sales, parts, and service on campaign initiatives.
• Manage social media plans, posts, responses, and engagement.
• Coordinate vehicle launch events and other events.
• Produce monthly management reports.
• Ensure CASL-compliant dealership communications.
• Create ads across print, digital, social, and direct channels.
• Maintain showroom merchandising and website updates.

Skills

Analytical skills

Communication

Project management

Creative thinking

Problem solving

Digital advertising trends

Consumer behavior

Market research

Writing for media

SEO/SEM

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Analytics

Google Ads

Facebook Business Manager

Meta Ads Manager

WordPress

Creative Suite

Job description

As a Key member of the Stampede Toyota team and reporting directly to the General Manager, you will work with a seasoned sales team, third party vendors and support staff to promote an established Dealership representing a world class leader with respect to automotive brand.

Summary:

The Marketing Specialist drives prospect engagement and conversions through strategic digital marketing. Responsibilities include managing digital advertising campaigns, creating online promotions and email campaigns, and conducting consumer research to identify innovative engagement strategies. The role requires a deep understanding of consumer behavior, data analysis skills, and the ability to work independently, as this is a one-person department. The successful candidate will be self-motivated, accountable to key performance metrics, and skilled at using insights to optimize marketing efforts and achieve business results.

Job Responsibilities:

• Develop, execute, and manage digital advertising campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, Instagram)
• Monitor and analyze campaign performance metrics to ensure objectives are met
• Optimize paid advertising campaigns using SEO and other tools
• Accountable to meet monthly deadlines for Advertising Coop
• Create engaging ad creatives and landing pages
• Analyze consumer behavior data to enhance targeting and segmentation strategies
• Research the automotive and digital marketing industry to keep up to date with latest trends and topics
• Develop short and long-term marketing plans, including promotional calendars and programs
• Develop customer communications through collaborating with front facing team members
• Collaborate with the sales, parts and service departments to create new initiatives and build effective campaign strategies
• Execute social media plans and manage the social media accounts including posts, responses and engagement
• Manage vehicle launch events and other various events
• Produce monthly reports for the management team
• Ensure all dealership communication is CASL compliant
• Create ads as needed including print, digital, social and direct
• Collaborate with Sales and Parts Department to maintain showroom and merchandizing
• Constant website updates

Hours of Work:

• Monday to Friday 8:00 am – 5:00 pm (in the office)

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• Proven experience (3+ years) in digital advertising, campaign management, and consumer research
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Business Manager, Meta Ads Manager, email marketing software)
• Proficient with WordPress website administration
• Expert level with Creative Suite software
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication and presentation skills
• Strong project management skills with the ability to handle multiple campaigns simultaneously
• Creative thinking and problem-solving abilities
• In-depth understanding of digital advertising trends, consumer behavior, and market research methodologies
• Familiarity with SEO and SEM strategies
• Must have excellent writing skills suitable for a variety of media, including websites and social media
• Previous experience within the automotive industry is an asset
• Legally entitled to work in Canada by any employer
• We are committed to continuous learning and development. Training is provided through employee orientation, role‑specific training programs, self‑assessments, coaching sessions, and hands‑on demonstrations with managers to support employee success and career growth.

What you can expect from us:

• Excellent workplace environment
• RRSP matching

We thank all applicants in advance; however, only those selected for an interview will be contacted. Thank you for your interest!

Stampede Toyota strives to create a work environment that promotes fairness, equity, and respect for all employees and applicants. Our commitment to equal opportunity employment is reflected in every aspect of our employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and disciplinary actions. We are committed to providing reasonable accommodations to applicants with disabilities throughout the recruitment process. If you require accommodation, please let us know