Marketing Coordinator

WD Co; Calgary; Hybrid; CAD 45,000 - 65,000; Full time

Benefits offered by this job

Competitive pay

Amazing benefits

Job summary

WD Co-Auto, Western Canada’s largest dealer-owned purchasing group, is seeking a Marketing Coordinator in an in-office role in Calgary or Edmonton. You will develop integrated campaigns, manage our CRM (HubSpot) data, coordinate content, and support events while collaborating with vendors and internal teams.

You will split time between strategy and execution, contributing to brand messaging and campaign performance. This is a growth-focused position in a collaborative setting.

Qualifications

• Degree or diploma in marketing from an accredited college or university.
• Three to four years of experience in a B2B marketing position.
• Experience researching and executing marketing campaigns through various channels.
• Thorough understanding of different CRM software.
• Excellent communication and presentation skills.
• Strong team player with collaboration and interpersonal skills.
• Excellent time management and adaptability to changing priorities.

Responsibilities

• Develop and deliver integrated marketing campaigns across channels.
• Maintain digital presence and manage CRM data and workflows.
• Coordinate content creation and support website updates.
• Collaborate with vendors, agencies, and printers for assets.
• Support event and physical marketing initiatives.
• Monitor campaigns and provide actionable insights for improvement.
• Partner with sales and leadership to align campaigns with business goals.
• Conduct market research to inform strategy and improve relevance.
• Prepare reports, presentations, and internal documentation.
• Ensure on-time project delivery and brand consistency.

Skills

CRM proficiency

Communication

Team collaboration

Time management

Education

Marketing degree or diploma

Tools

HubSpot

Job description

Western Canada’s Largest Dealer-Owned purchasing group is growing again!

Are you a creative thinker who thrives on both creative strategy and execution? WD Co-Auto is seeking a dynamic Marketing Coordinator to play a key role in shaping and delivering impactful marketing initiatives.

The role offers an opportunity for growth into more senior marketing responsibilities while providing hands‑on learning in a collaborative, in‑office environment. If you're detail-oriented, collaborative, and excited to make a measurable impact, we’d love to hear from you.

Location

• This permanent, full-time role is in-office in Calgary or Edmonton

What you’ll do:

Reporting to the Sr. Vice President, you will be responsible for the development and delivery of integrated campaigns, maintaining our digital presence, managing CRM (HubSpot) data and workflows, coordinating content creation, maintaining the company website, and supporting event and physical marketing initiatives. You coordinate with vendors and partners to bring marketing initiatives to life and utilize internal and external resources (such as designers, agencies, and vendors) as needed, ensuring campaigns are executed effectively. Your time is split between 30-40% creativity/strategy and 60-70% execution.

• Professional Conduct & Alignment: Consistently demonstrates professionalism and adherence to company values, policies, procedures, and guidelines in all marketing activities and interactions.
• Creative Direction & Messaging: Participates directly in strategic discussions with the leadership team to align marketing initiatives with executive vision and business priorities. Actively contributes to campaign ideation by proposing messaging angles, creative concepts that align with brand voice and strategic goals.
• Campaign Execution: Integrated marketing campaigns (email, digital, print, physical) are planned and executed on schedule, meeting performance goals such as open rates, click-through rates, engagement, and conversions.
• CRM Management :HubSpot records, workflows, forms, and dashboards are accurately maintained and optimized to support effective campaign tracking and sales collaboration.
• Website & Content Accuracy: Company website and social media channels (LinkedIn, Instagram, etc.) are regularly updated with accurate, engaging, and SEO-optimized content that supports campaigns and builds audience engagement.
• Resource Coordination: External vendors, designers, agencies, and printers are effectively managed to deliver high-quality creative assets, marketing materials, and event support.
• Event Support & Logistics: Tradeshows, dealer/customer events, and related initiatives are supported with timely coordination, promotional materials, and effective execution—including physical logistics such as materials preparation, shipping, and on-site setup.
• Reporting & Insights: Campaign performance is regularly monitored and analyzed, with reports delivered that include actionable insights and recommendations for continuous improvement.
• Cross-Functional Collaboration: Marketing activities are aligned with business objectives through effective collaboration with sales, operations, and leadership teams. Day-to-day marketing operations are supported through timely coordination with internal teams and external partners, ensuring projects are delivered on time and to standard.
• Market Research: Competitive and market research is conducted regularly to inform strategy and enhance campaign relevance and effectiveness. Contribute research and insights that add measurable value to campaign planning and execution.
• Presentation & Documentation: Reports, presentations, and documentation are prepared accurately and on time to support internal communications and decision-making.

What You’ll Bring:

• A Degree or Diploma in marketing from an accredited college or university
• Three to four years of experience in a B2B marketing position
• Experience in researching and executing marketing campaigns through various channels, including social media and email campaigns.
• Thorough understanding of different CRM software
• Excellent communication and presentation skills
• Strong team player with excellent collaboration and interpersonal skills
• Excellent time management and adaptability to changing tasks and priorities

Why Join WD Co-Auto

• Competitive Pay: an annual base salary depending on level of experience.
• Amazing Benefits: Company laptop, Dental, extended health care, life insurance, paid time off, and access to an Employee Purchase Program

About WD Co-Auto

WD Co-Auto is dedicated to helping automotive dealerships across Canada succeed, and we want you to be part of our journey. Start your career in a role where your potential matters and every day is an opportunity to make an impact.