Digital Media Specialist

Arrivals + Departures; Toronto; On-site; CAD 52,000 - 75,000; Full time

Job summary

Arrivals + Departures in Toronto seeks a Digital Media Specialist to translate client objectives into effective digital campaigns. You will work with a Media Director and extended media team to manage campaigns from planning to real-time optimization.

The role requires analytical rigor, platform expertise, and proactive collaboration to drive efficiency across SEM, Paid Social, and Programmatic, with daily performance monitoring and data-driven recommendations.

Qualifications

• 3+ years experience in a marketing or media agency environment.
• Experience with paid social, analytics, and execution is a plus.
• Strong organizational skills and attention to detail.
• Comfortable discussing data and results and communicating insights.

Responsibilities

• Develop digital media strategies aligned with client objectives and budgets.
• Assist with channel selection, audience targeting, and budget allocation (SEM, Paid Social, Programmatic).
• Create media flowcharts and pacing documentation before campaigns.
• Set up and QA campaigns in platforms (Google Ads, Meta Ads Manager) or coordinate with vendors.
• Monitor budgets and pacing to ensure on-target delivery.
• Own in-platform optimizations to maximize CPA/ROAS/CPL with support from analysts.

Skills

Digital media

Analytical thinking

Communication skills

Time management

Organization

Education

No degree requirement stated

Tools

Google Ads

Meta Ads Manager

Job description

Arrivals + Departures is an equal opportunity employer. We are committed to building an environment where everyone feels included, valued, and heard. Diversity and inclusion are an important part of our everyday work, and it is our belief that they enable us to reach our goal of seeing the world differently. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communications and/or people with intersectional identities. Accommodations can be made upon request for candidates taking part in all aspects of the selection process.

Arrivals + Departures (A+D) is a national and proudly independent full-service creative and media agency, employing 80+ people with offices in Toronto and Halifax. More importantly, we are a group of passionate, down-to-earth people with an entrepreneurial spirit and hustle needed for today’s ever-changing world.

In fact, our name is inspired by the changing world around us and reflects our mission to ‘See The World Differently’. This means we approach every challenge and opportunity with fresh eyes, not falling into the trap of delivering the expected. Simply put, we are for those who want to challenge the status quo with the relentless pursuit to see what no one else sees.

About the role:

The Digital Media Specialist plays a crucial role in translating client objectives into effective digital campaigns. Working in close partnership with a Media Director and extended media team, this position is responsible for the end-to-end management of digital campaigns, from tactical planning and in-platform execution to real-time optimization and performance analysis. Success in this role requires a blend of analytical rigor, platform expertise, and a proactive approach to driving campaign efficiency.

Duties and Responsibilities:

• Develop comprehensive digital media strategies that align with client business objectives and budgets.
• Contribute to channel selection, audience targeting strategy (including 1st-party data implementation), and budget allocation across the digital ecosystem (e.g., SEM, Paid Social, Programmatic).
• Develop detailed media flowcharts and pacing documentation prior to campaign launch.
• Hands-on setup, launch, and quality assurance (QA) of digital media campaigns directly within platforms (e.g., Google Ads, Meta Ads Manager) or through coordination with external vendors.
• Support Digital Media Strategists in the execution of their digital media campaigns & QA.
• Manage campaign budgets, ensuring daily and weekly pacing remains on track to prevent under- or over-delivery for assigned campaigns.
• Own and execute all in-platform optimizations (e.g., bid adjustments, placement exclusions, creative rotations) to maximize performance against core KPIs (CPA, ROAS, CPL), supported by the data analyst team and Media Director.
• You will serve as the technical expert for digital media, providing data and channel-specific insights to the Media Director. The level of direct client involvement (e.g., media plan presentation, presenting campaign performance, answering technical questions) will be determined collaboratively with the Media Director for each client or project at the onset.
• Support in the development of client presentations (digital).
• Prepare POV’s for internal and external use.
• Actively contribute to brainstorming and idea generation sessions.
• Maintain and strengthen vendor relationships.
• Monitor campaign performance daily, identifying fluctuations and surfacing preliminary insights to the Media Director.
• Collaborate with the Data Analyst to integrate platform data and build insightful performance reports that clearly explain campaign results and the why behind performance.
• Provide actionable recommendations for future campaign testing, budget shifts, and strategic pivots based on data analysis.
• Stay up to date with digital trends, training to grow your digital acumen across all channels.
• Develop the necessary creative requirements documentation and trafficking requirements for campaigns. Ensure you’re working in lock-step with the creative and accounts teams to ensure campaign success.

Qualifications:

• Ideally, 3+ year of experience in a marketing or media agency environment
• Experience and confidence with paid social, analytics, and execution is considered an asset
• Adaptable, quick learner, and able to work independently while utilizing team resources effectively
• Highly organized with strong attention to detail
• Comfortable discussing data and results, with strong communication skills
• Ability to prioritize tasks and manage multiple responsibilities effectively
• Problem solver with a positive attitude. You’re not afraid to ask “Why?”
• Interest in all things digital: Social, Mobile, Video, Analytics.
• Excellent time management, project management, and organizational skills.
• Proficient in Microsoft Office and Google Workspace (Sheets, Doc, Slides)
• Ability to work as part of a team and independently.