Digital Strategist

McCANN Canada; Calgary; On-site; CAD 65,000 - 90,000; Full time

Job summary

McCann Canada is seeking a Digital Strategist in Calgary to translate client business requirements into digital insights and solutions. You will collaborate with senior team members and specialists to drive online success across channels, focusing on SEO, UX, content, websites, and email programs.

The role emphasizes strategic thinking, analytics, and storytelling to present clear recommendations. You will work with a broad client base, helping ensure best practices and identifying opportunities

Qualifications

• Strong digital fundamentals with a broad understanding of channels, content, technology and UX.
• Ability to structure strategic narratives and create clear, persuasive PowerPoint presentations.
• Mentorship and learning opportunities with senior strategists across disciplines.

Responsibilities

• Work across a mix of clients and projects as a digital champion.
• Focus on digital strategy, SEO, UX, content, websites, email and trends.
• Support a range of clients across industries with websites, campaigns and SEO.
• Develop digital recommendations and collaborate on opportunities and next steps.
• Turn complex digital concepts into clear, actionable recommendations.

Skills

Digital strategy

SEO

User experience

Content management

Data analysis

Presentation skills

Team collaboration

Tools

PowerPoint

Job description

The Digital Strategist is an intermediate role responsible for developing and implementing digital tactics for our clients. Reporting to the Digital Director, the Digital Strategist will be responsible for translating client business requirements into digital insights and solutions. Your expertise in a variety of digital channels and platforms, combined with your strategic thinking and analytical abilities, will drive our clients' online success.

What you will do…

• Broad digital role working across a mix of clients and projects. This person will act as a digital champion on the team, helping ensure work follows digital best practices and identifying opportunities to improve digital experiences across channels.
• Focused on digital strategy, SEO, user experience, content, websites, email, and emerging digital trends. Ideal for someone who enjoys connecting the dots between audience needs, business goals, content, search, and digital execution.
• Primary focus will be supporting a range of clients across industries, with opportunities to work across websites, campaigns, email programs, content ecosystems, SEO initiatives, and digital transformation projects.
• Social isn't a core focus here, as we have dedicated specialists supporting that area.
• Strong focus on SEO strategy and optimisation, including content audits, keyword research, competitive analysis, AI search visibility, search intent mapping, technical SEO reviews, and ongoing recommendations that improve discoverability and performance.
• Will work closely with senior team members, helping develop digital recommendations, supporting client projects, contributing to strategic thinking, and collaborating on ideas, opportunities, and next steps.

Who you will be…

• We're looking for someone with strong digital fundamentals and a broad understanding of how channels, content, technology, and user experience work together.
• Strong presentation and storytelling skills, with the ability to structure strategic narratives and create polished PowerPoint presentations that communicate complex ideas clearly and persuasively.
• Good amount of mentorship and learning built into the role, with strong exposure to senior digital strategists and specialists across disciplines.
• Team fit is important. Looking for someone collaborative, easy to work with, and a strong team player.
• Ideal profile is someone humble, curious, eager to learn, and genuinely interested in digital.
• Strong communicator who can turn complex digital concepts into clear, actionable recommendations and is proactive in identifying opportunities and bringing forward ideas.

The Company

McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.

This posting represents an active vacancy that we are currently hiring for.