digital marketing specialist

Government of Canada - Central; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading government entity seeks a communication specialist to develop and implement communication strategies. The role involves evaluating programs, preparing public materials, and conducting market analysis. Candidates should possess a Bachelor's degree and relevant experience, with a focus on client relations and effective communication skills.

Benefits

Bonus

Paid time off (volunteering or personal days)

Qualifications

• Bachelor's degree required.
• 3 to 5 years of experience in communication roles.
• Strong skills in client focus and communication.

Responsibilities

• Develop and evaluate communication strategies.
• Prepare written materials such as reports and newsletters.
• Conduct surveys and analyze consumer data.

Skills

Client focus

Efficient interpersonal skills

Excellent oral communication

Flexibility

Judgement

Team player

Reliability

Education

Bachelor's degree

Tools

Adobe Illustrator

Adobe Photoshop

WordPress

Job description

Overview

Languages

English

Education

• Bachelor's degree

Experience

3 years to less than 5 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Responsibilities and Tasks

• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Publicize activities, workshops, meetings, and other events for fundraising or information purposes
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters, and other materials
• Conduct public opinion and attitude surveys
• Gather, research, and prepare communication materials
• Initiate and maintain contact with the media
• Conduct analytical marketing studies
• Develop marketing strategies
• Maintain and manage digital databases
• Write and edit press releases, newsletters, and communication materials

Experience and Specialization

Computer and technology knowledge

• Adobe Illustrator
• Adobe Photoshop
• WordPress

Additional Information

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Flexibility
• Judgement
• Team player
• Reliability

Benefits

Financial benefits

• Bonus

Other benefits

• Other benefits
• Paid time off (volunteering or personal days)